View source for Mike Rich (marketing executive)

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| name               =  Mike Rich
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| nationality        = South African
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| alma_mater         = Computer Career Training College (CCTC)
| occupation         = [https://en.wikipedia.org/wiki/Marketing_management Marketing Executive]
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'''Mike Rich''' is a South African [https://en.wikipedia.org/wiki/Marketing_management marketing executive] based in [https://en.wikipedia.org/wiki/Dubai Dubai].<ref name="CAMP">Ishwari Khatu,[https://campaignme.com/marketing-game-changers-2024-mike-rich/ "Marketing Game Changers 2024: Mike Rich"]</ref> He has been a senior executive within the loyalty and logistics sectors, having served as Group [https://en.wikipedia.org/wiki/Chief_marketing_officer Chief Marketing Officer] for [https://en.wikipedia.org/wiki/Aramex Aramex] and Global Marketing Director at ''The Entertainer''.<ref name="CAMP"/>

In 2025, he founded ''RICH'', a Dubai-based marketing agency with in-house marketing teams and strategy-focused services for local and global clients.<ref name="CIO">[https://ciolook.com/the-story-of-mike-rich/ "The Story of Mike Rich"]</ref>

== Early life and education ==
Rich attended Computer Career Training College (CCTC) in South Africa.<ref name="THE">[https://theorg.com/org/aramex-pjsc/org-chart/mike-rich| "Mike Rich - Chief Marketing Officer at Aramex"]</ref> He enrolled for the International Marketing Management (IMM) course but did not complete the final year, opting instead to join the professional world.<ref name="THE"/>

== Career ==
Rich began his career in 2004 at ''Brandhouse'', a joint venture between [https://en.wikipedia.org/wiki/Heineken_brands Heineken] and [https://en.wikipedia.org/wiki/Diageo Diageo] and [https://en.wikipedia.org/wiki/Namibia_Breweries_Limited Namibian Breweries], where he managed a portfolio of over 50 brands including [https://en.wikipedia.org/wiki/Smirnoff Smirnoff], [https://en.wikipedia.org/wiki/Heineken Heineken] and [https://en.wikipedia.org/wiki/Johnnie_Walker Johnnie Walker].<ref name="BLO">[https://www.bloomberg.com/profile/person/22779646 "Mike Rich - Chief Marketing Officer at Aramex"]</ref> In 2008, he opened two South African restaurants, ''Buena Vista'' and ''Casa del Sol'', both of which operated for more than a decade. He also made investments in ''LittleBig Productions'', a production company based in South Africa, Dubai and the Netherlands.<ref name="TBB">[https://thebrandberries.com/the-luminaries-top-marketeers-to-watch-in-mena-in-2025/ "The Luminaries: Top Marketeers To Watch In MENA In 2025"]</ref>

In 2016, Rich relocated to Dubai and took up the role of Global Marketing Director at ''The Entertainer'', a technology and loyalty company.<ref name="GN">[https://gulfnews.com/uae/the-best-buy-one-get-one-free-offers-on-the-internet-1.1581856890512 "The best buy-one-get-one-free offers on the internet"]</ref> During his tenure, the company forayed into digitization and partnerships with Mastercard, Visa and HSBC.<ref name="GN"/>

Rich was appointed in 2020 to Aramex as Global Marketing Director and was later promoted to Group Chief Marketing Officer.<ref>[https://executive-bulletin.com/transport/fighting-fakes-with-fakes-aramex-tackles-scam-messages-with-ai-generated-fake-aramex-video "Fighting fakes with fakes, Aramex tackles scam messages with AI-generated ‘fake Aramex’ video"]</ref> While working at Aramex, he started and worked on some notable high-profile marketing and communications campaigns including ''The Undelivered''<ref>[https://executive-bulletin.com/transport/the-undelivered-becomes-one-of-aramexs-most-talked-about-campaigns "‘The Undelivered’ becomes one of Aramex’s most talked about campaigns"]</ref>, ''Share the Light''<ref>[https://executive-bulletin.com/transport/10-million-views-and-counting-aramex-delivers-hope-and-harmony-this-ramadan-with-viral-share-the-light-campaign "10 million views and counting: Aramex delivers hope and harmony this Ramadan with viral ‘Share the Light’ campaign"]</ref>, AI-based awareness campaigns<ref>[https://adgully.me/post/11014/aramex-launches-ai-generated-video-campaign-to-protect-customers-from-scams "Aramex launches AI-generated video campaign to protect customers from scams"]</ref>, a website language shift launching female-gendered Arabic<ref>Sofia Serrano,[https://campaignme.com/aramex-upgrades-its-website-with-female-arabic-language/ "Aramex upgrades its website with female Arabic language"]</ref>, and live-tracking of last-mile deliveries in the [[UAE]].<ref>Mark Dowdall,[https://seamlessxtra.com/aramex-tests-live-tracking-for-last-mile-deliveries-in-the-uae/ "Aramex tests live tracking for last mile deliveries in the UAE"]</ref>

In 2025, Mike founded ''RICH'', a Dubai-based marketing agency with in-house marketing teams and strategy-focused services for local and global clients.<ref name="CIO"/>

== Recognition ==
*2024 -  Featured in ''Campaign Middle East'''s ''Marketing Game Changers 2024''.<ref name="CAMP"/>
* 2025 -  Named  in ''The Luminaries: Top Marketeers to Watch in MENA'' by ''The Brand Berries''.<ref name="TBB"/>

== See also ==
* [https://en.wikipedia.org/wiki/Aramex Aramex]

==External links==
* [https://www.linkedin.com/in/mike-rich/ Linkedin Profile]
* [https://www.rich.marketing Official Website]

== References ==
[[Category:Living people]]
[[Category:South African business executives]]
[[Category:South African businesspeople]]
[[Category:Emirati business executives]]
[[Category:South African company founders]]