Mike Rich (marketing executive)
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Mike Rich is a South African marketing executive based in Dubai.[1] He has been a senior executive within the loyalty and logistics sectors, having served as Group Chief Marketing Officer for Aramex and Global Marketing Director at The Entertainer.[1]
In 2025, he founded RICH, a Dubai-based marketing agency with in-house marketing teams and strategy-focused services for local and global clients.[2]
Early life and education
Rich attended Computer Career Training College (CCTC) in South Africa.[3] He enrolled for the International Marketing Management (IMM) course but did not complete the final year, opting instead to join the professional world.[3]
Career
Rich began his career in 2004 at Brandhouse, a joint venture between Heineken and Diageo and Namibian Breweries, where he managed a portfolio of over 50 brands including Smirnoff, Heineken and Johnnie Walker.[4] In 2008, he opened two South African restaurants, Buena Vista and Casa del Sol, both of which operated for more than a decade. He also made investments in LittleBig Productions, a production company based in South Africa, Dubai and the Netherlands.[5]
In 2016, Rich relocated to Dubai and took up the role of Global Marketing Director at The Entertainer, a technology and loyalty company.[6] During his tenure, the company forayed into digitization and partnerships with Mastercard, Visa and HSBC.[6]
Rich was appointed in 2020 to Aramex as Global Marketing Director and was later promoted to Group Chief Marketing Officer.[7] While working at Aramex, he started and worked on some notable high-profile marketing and communications campaigns including The Undelivered[8], Share the Light[9], AI-based awareness campaigns[10], a website language shift launching female-gendered Arabic[11], and live-tracking of last-mile deliveries in the UAE.[12]
In 2025, Mike founded RICH, a Dubai-based marketing agency with in-house marketing teams and strategy-focused services for local and global clients.[2]
Recognition
See also
External links
References
- ↑ 1.0 1.1 1.2 Ishwari Khatu,"Marketing Game Changers 2024: Mike Rich"
- ↑ 2.0 2.1 "The Story of Mike Rich"
- ↑ 3.0 3.1 "Mike Rich - Chief Marketing Officer at Aramex"
- ↑ "Mike Rich - Chief Marketing Officer at Aramex"
- ↑ 5.0 5.1 "The Luminaries: Top Marketeers To Watch In MENA In 2025"
- ↑ 6.0 6.1 "The best buy-one-get-one-free offers on the internet"
- ↑ "Fighting fakes with fakes, Aramex tackles scam messages with AI-generated ‘fake Aramex’ video"
- ↑ "‘The Undelivered’ becomes one of Aramex’s most talked about campaigns"
- ↑ "10 million views and counting: Aramex delivers hope and harmony this Ramadan with viral ‘Share the Light’ campaign"
- ↑ "Aramex launches AI-generated video campaign to protect customers from scams"
- ↑ Sofia Serrano,"Aramex upgrades its website with female Arabic language"
- ↑ Mark Dowdall,"Aramex tests live tracking for last mile deliveries in the UAE"