UpScrolled

UpScrolled is a social media platform focused on short-form video, photos, and text-based content. It is positioned as an alternative to major platforms such as TikTok and Instagram, emphasizing chronological feeds, transparency in content visibility, and reduced algorithmic interference.

The platform gained widespread attention in early 2026 following changes in TikTok’s ownership structure in the United States, which led to concerns over content moderation and censorship. As a result, many creators and users migrated to UpScrolled, causing a significant increase in downloads and user engagement.

History

UpScrolled was founded in June 2025 by Palestinian-Jordanian-Australian entrepreneur Issam Hijazi. The company operates under Recursive Methods Pty Ltd and is headquartered in Sydney, Australia.

Initially launched as a niche social networking application, UpScrolled experienced moderate growth during its first year. In January 2026, the platform saw a major surge in popularity after reports emerged that TikTok users were facing content suppression following the platform’s U.S. takeover.

Following these developments, UpScrolled rose rapidly in app store rankings and became one of the most downloaded social networking applications in several countries. The sudden growth resulted in temporary technical challenges, including server congestion.

Features

UpScrolled offers a range of features designed to promote transparent content distribution:

• Chronological feed displaying posts from followed accounts
• Discover section based on user engagement
• Support for short-form and long-form video
• Photo and text post sharing
• Direct messaging system
• In-app video editing tools
• Privacy-focused data policy

The platform states that it does not engage in shadow banning and aims to provide equal visibility to creators.

Reception

UpScrolled’s rapid rise has been linked to growing public debate about algorithmic bias and content moderation on major social media platforms. Many users have praised the application for its simple interface and transparent feed system.

Technology analysts have noted that while UpScrolled’s growth demonstrates strong demand for alternative platforms, long-term sustainability will depend on its ability to scale infrastructure and maintain content quality.

Several major media outlets have described UpScrolled as one of the leading competitors to TikTok during the 2026 migration wave.

See also

• TikTok
• Instagram
• Social media platform
• Short-form video