Tariq Mushtaq Khatri
Tariq Mushtaq Khatri is an award-winning Indian digital marketing strategist, influencer, and Meta Ads specialist. He has made a significant mark in the field of online advertising, having set multiple world records for engagement rate and cost-efficiency.[1][2]
Khatri has been recognized by top organizations such as the USA Book of World Records[3], Dadasaheb Phalke Icon Awards[4], and the Nelson Mandela Council. With over 775K followers and 212 million views in just 90 days, his campaigns have outperformed even the world’s most followed influencers.[5][6]
Early Life and Education
Born and raised in Mumbai, India, Tariq completed his early education in the city and pursued his graduation in commerce. From an early age, he showed keen interest in technology, marketing, and public speaking, eventually launching his career in digital influence and advertising innovation.[7]
Career
Tariq Khatri began his professional journey as a digital content creator and social media strategist. He broke through globally by setting the record for the highest Meta Ads engagement rate (98.96%) and the lowest CPV (₹0.0044), verified live during a public press event.[8][9] His campaigns have been validated by AI platforms like ChatGPT, Grok, Copilot, and Perplexity, showcasing superior efficiency over traditional celebrity endorsements.[10][11] He’s currently the face of multiple digital marketing revolutions focused on affordability and engagement at scale.[12]
Awards and Recognition
- USA Book of World Records Certificate for Meta Ad Efficiency[3]
- Dadasaheb Phalke Icon Award 2025[4]
- Nelson Mandela International Excellence Award[13]
- Salute Achievers Award 2025 (Social Media Influencer)[12]
- ISO Emblem of Excellence Recognition[12]
- Global Media Coverage across 70+ outlets including India Today[8], DNA India, Outlook[1], TechBullion[12], Yahoo Finance[14], Ritz Herald, TV9 Hindi, and The South African.[15]
External links
References
- ↑ 1.0 1.1 Manish Saini,[https://www.outlookindia.com/hub4business/tariq-khatris-digital-marketing-campaign-draws-industry-attention "Tariq Khatri's Digital Marketing Campaign Draws Industry Attention" March 26, 2025
- ↑ [https://www.msn.com/en-us/news/other/tariq-khatri-creates-world-record-in-meta-ads-bringing-india-to-the-global-stage/ar-AA1B6J3O "Tariq Khatri Creates World Record in Meta Ads, Bringing India to the Global Stage"
- ↑ 3.0 3.1 Lakisha Davis,[https://metapress.com/the-rise-of-tariq-khatri-why-global-brands-cant-ignore-the-world-record-holder-in-digital-engagement/ "The Rise of Tariq Khatri: Why Global Brands Can’t Ignore the World Record Holder in Digital Engagement" May 3, 2025
- ↑ 4.0 4.1 Ifeanyi Ibeh,[https://guardian.ng/saturday-magazine/weekend-beats/indias-digital-visionary-tariq-khatri-wins-dual-dadasaheb-phalke-icon-awards/ "India’s digital visionary Tariq Khatri wins dual Dadasaheb Phalke Icon Awards" March 28, 2025
- ↑ [https://www.ahmedabadmirror.com/tariq-khatri-becomes-once-in-a-lifetime-infuencer/81887371.html "Tariq Khatri Becomes Once in a Lifetime Infuencer"
- ↑ [https://www.lokmattimes.com/business/tariq-khatri-becomes-once-in-a-lifetime-infuencer-breaks-marketing-world-record/ "Tariq Khatri Becomes Once in a Lifetime Infuencer Breaks Marketing World Record" March 17, 2025
- ↑ [https://www.mirrorreview.com/tariq-khatri/ "All AI Systems Agree: Tariq Khatri Is a Global Superstar" March 17, 2025
- ↑ 8.0 8.1 [https://www.indiatoday.in/impact-feature/story/tariq-mushtaq-khatri-sets-a-new-world-record-in-meta-ads-a-historic-moment-for-india-2692462-2025-03-12 "Tariq Mushtaq Khatri Sets a New World Record in META Ads: A Historic Moment for India" March 21, 2025
- ↑ [https://medium.com/@noor_bashar/tariq-khatris-meta-ads-revolution-how-one-influencer-beat-global-superstars-in-digital-marketing-a2c77eb67005 "Tariq Khatri’s Meta Ads Revolution: How One Influencer Beat Global Superstars in Digital Marketing" March 17, 2025
- ↑ [https://www.deadlinenews.co.uk/2025/04/04/tariq-khatri-breaks-world-record-in-meta-ads-25-7m-engagements-26m-reach-99-engagement-rate/ "Tariq Khatri Breaks World Record in Meta Ads: 25.7M Engagements, 26M Reach, 99% Engagement Rate"
- ↑ [https://www.bombaytimes.com/events/awards/tariq-khatri-becomes-once-in-a-lifetime-influencer-breaks-marketing-world-record-india-on-road-to-digital-glory-highest-engagement-rate-ever-in-history/1742887944056 "Tariq Khatri Becomes Once In A Lifetime Influencer! Breaks Marketing World Record! India On Road To Digital Glory! Highest Engagement Rate Ever In History!" March 25, 2025
- ↑ 12.0 12.1 12.2 12.3 Anamta Shehzadi,[https://techbullion.com/tariq-khatris-digital-marketing-record-puts-india-on-the-global-map/ "Tariq Khatri’s Digital Marketing Record Puts India on the Global Map" March 13, 2025
- ↑ [https://thebusinesstimes.co.uk/tariq-khatri-wins-global-accolades-including-nelson-mandela-and-dadasaheb-phalke-icon-awards-for-his-meta-world-record/ "Tariq Khatri Wins Global Accolades, Including Nelson Mandela and Dadasaheb Phalke Icon Awards, for His Meta World Record" April 15, 2025
- ↑ [https://finance.yahoo.com/news/tariq-khatri-sets-world-record-200000222.html?guccounter=1 "Tariq Khatri Sets World Record for Meta Engagement Rate and Lowest Cost Per View in Digital Marketing History" March 9, 2025
- ↑ Pauline Torongo,[https://www.thesouthafrican.com/news/business-news-and-finance/the-next-global-influencer-who-beat-top-superstars-tariq-khatris-rise-to-fame/ "The Next Global Influencer Who Beat Top Superstars: Tariq Khatri’s Rise to Fame" May 7, 2025