Socials
Socials is a full-service marketing agency based in Groningen, the Netherlands. Founded by Vincent de Boer, the agency specializes in social media strategy, content marketing, brand positioning, and online visibility. Socials supports entrepreneurs, startups, and established brands by offering customized marketing services with short communication lines and a hands-on, results-driven approach. [1]
Overview
Socials provides end-to-end marketing solutions designed to help businesses grow their digital presence and engage their target audiences. With a focus on collaboration and creativity, the agency emphasizes building strong brand identities through authentic storytelling and consistent online interaction.
The company is known for its low-threshold approach, making marketing more accessible to smaller businesses that may lack internal marketing expertise. Socials operates with a flexible structure that allows it to scale services based on client needs, from one-off campaigns to long-term brand development.
Services
Socials offers a variety of services, including:
- Social media management: Strategy, content planning, and daily execution across platforms such as Instagram, LinkedIn, Facebook, and TikTok.
- Content creation: Photography, video, graphic design, and copywriting tailored to brand voice and target audience.
- SEO copywriting: Search engine optimized website content and blogs to improve organic reach.
- Paid advertising: Campaign development and management for Meta Ads, Google Ads, and other platforms.
- Brand strategy: Positioning, tone-of-voice development, and brand identity consultation.
Philosophy and approach
Socials emphasizes clarity, consistency, and creativity in its work. The agency believes that effective marketing should be personal, honest, and aligned with the client’s unique identity. Instead of one-size-fits-all solutions, Socials takes time to understand each client’s goals, audience, and values to craft a fitting digital strategy.
The agency prides itself on maintaining open communication and measurable results, with a particular focus on content that resonates with younger audiences, including Gen Z.