Scott Woodward (marketer)

Scott Woodward (born Hanover, Pennsylvania) is an American creative brand marketing executive and educator known for his work with globally recognized consumer and luxury brands. He has held senior marketing positions with companies including Ray-Ban, Calvin Klein, Movado Group, and Arnell Group. He is also the founder of the New York-based branding and marketing consultancy SEW Branded.

Education

Woodward graduated magna cum laude from Saint Leo University with a BA degree, later earning an MBA from Loyola University New Orleans. He also completed MS graduate coursework at Villanova University.

Career

Woodward began his career with Chevron in 1987 within its marketing training program. He later joined Bausch & Lomb as an analyst and then advanced to Ray-Ban, where he served as Director of Global Image Marketing and played a role in expanding the brand's retail presence, including the launch of its first flagship store. He helmed the highly visible placement in the 1997 film Men in Black, helping reinforce the brand's cultural prominence.

In 1998, Woodward moved to Calvin Klein as Vice President of Global Marketing and Public Relations. He subsequently joined Movado Group as Global Chief Marketing Officer, overseeing marketing initiatives for a portfolio of luxury watch brands that included Movado, Concord, Coach, and Tommy Hilfiger. His final corporate role was with Omnicom's agency Arnell Group.

Woodward entered the fashion sector in 2002 with the launch of the Scott Woodward tee shirt line, which was carried by retailers such as Bloomingdale's, Saks Fifth Avenue, Fred Segal, and Kitson, and appeared on Sony's Life & Style alongside Kimora Lee Simmons.

In 2006, he established SEW Branded, a marketing and creative consultancy focused on brand development and consumer engagement. Through the agency, Woodward worked on campaigns for a range of clients and initiatives, including projects associated with Lady Gaga's Born This Way Foundation.

Woodward has also collaborated with luxury salon brand Warren-Tricomi in a creative leadership capacity. In 2015, he publicly stated that One Direction's Action 1D campaign closely resembled an anti-bullying initiative his agency had previously developed for the group that won a Clio Award.

Academics

In 2021, Woodward joined Parsons School of Design at The New School as an Adjunct Professor, where, as of 2026, he teaches courses related to branding, marketing, and public relations.

Awards and Philanthropy

The Hetrick-Martin Institute presented Woodward with the Emery Award in 2013 for his efforts to raise money for anti-bullying education. In 2014, a campaign developed by SEW Branded in partnership with One Direction won Clio, Summit International, and the Internet Advertising Awards.

In 2022, Woodward was named to George Wayne's Downtown 100 List, recognizing creatives within New York City who define the cultural zeitgeist.

In 2025, Woodward produced a public service announcement for the Luisa Diaz Foundation that premiered at the Mia Amor Graciousness Gala in New York. Women's Wear Daily reported that the campaign promoted kindness as a leadership quality. The same year, he received the "Kindness is Cool" award from the foundation. Media outlets including Times Square Chronicles and Daily Front Row covered the campaign and his remarks at the event.

In March 2026, Saint Leo University presented Woodward with its 2025 Distinguished Alumnus Award, recognizing his contributions to brand marketing and his philanthropic work.

External links

• WWD – Swankt's Sending a Message
• Forbes – Scott Woodward Talks Gen Z
• Haute Living – Scott Woodward On Brand