Leads Technologies Limited

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History

Leads Technologies was founded in 2015 in Guangzhou and Hong Kong. In 2016, the company formed a team focused on Adobe solutions and achieved Adobe Bronze Solution Partner status in 2017. The company expanded its expertise in 2018 by developing a UX/UI design team and launched its ERP system in 2019. In 2020, Leads Technologies became a Specialized Adobe Experience Manager Partner. The company introduced an AI-powered secretary tool in 2024 and opened its Taiwan branch in 2024.

Services

Leads Technologies offers services in digital solutions, including the integration and implementation of Adobe Experience Cloud products, such as Adobe Experience Manager, Adobe Campaign, Adobe Analytics, Adobe Target, Adobe Commerce, and Adobe Experience Platform. Other services include the development of Magnolia CMS, implementation of HCL Unica, and solutions in ERP, CRM systems, digital asset management, web analytics, and AI-powered tools.

Notable projects

Hong Kong Tourism Board (HKTB)

Leads Technologies collaborated with the HKTB to create a tourism promotion website using Adobe Experience Manager (AEM) Sites, Adobe Analytics, and Google Analytics. The project included challenges such as integrating AEM with a Single Sign-On (SSO) platform, e-Coupon systems, and supporting right-to-left languages like Arabic. Customizations were implemented for Baidu and Google Maps, ensuring web accessibility and upgrading to Google Analytics 4. The platform enhanced Hong Kong’s global tourism appeal.

China CITIC Bank International (CNCBI)

Leads Technologies assisted CNCBI in transitioning to paperless services using Adobe Experience Manager (AEM) Forms. The initiative replaced traditional processes with dynamic, multilingual e-forms for various banking operations, including account openings and credit card applications. These solutions featured mobile-friendly design, real-time data validation, and workflow integration, reducing processing times and enhancing customer experience.

Television Broadcasts Limited (TVB)

In collaboration with TVB, Leads Technologies implemented Adobe Analytics and Audience Manager to improve viewer engagement and advertising strategies. By dynamically tracking viewer behavior across platforms and devices, the project facilitated real-time audience segmentation and targeted advertising, enhancing programming and user conversion rates.

Partnerships

Leads Technologies has partnered with several technology providers to support its service offerings. It is a professional solution partner of Adobe Experience Cloud Solutions with certified “Specialized Adobe Experience Manager” title. The company also collaborates with Magnolia CMS for content management and HCL Unica for marketing automation.

Innovation

The company's in-house product, AI Secretary, is a no-code chatbot platform powered by GPT-4. It learns from website content and documents, enabling seamless integration with platforms like Line, WeChat and WhatsApp. This tool supports real-time customer interactions and enhances customer service capabilities.

Recognition

Leads Technologies has received recognition for its work with Adobe Experience Cloud, Magnolia CMS, and HCL Unica, integrating these technologies into its digital transformation projects.

External links

Official website