Jejune Eggbeater
Jejune Eggbeater 
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| Category | Wine |
| Maker | Golden Fun Foods & Beverages Pvt Ltd |
| Origin | India |
| Launch date | 2 August 2025 |
| Flavour lineup | Kala Jamun, Aam Panna, Nimbu Mint, limited drops |
| Catchphrase | Uncork the Fun |
| Sister brand | Katyuri Kingdom |
Jejune Eggbeater is an Indian wine brand launched on 2 August 2025 by Golden Fun Foods & Beverages Pvt Ltd. Designed for Generation Z, the label pairs unconventional Indian-inspired flavours with glowing neon bottles and a humorous, meme-ready style. It is positioned as a casual festival and party beverage rather than a traditional fine wine.
Origins
The idea for Jejune Eggbeater came from the company’s attempt to reshape wine’s image in India. Instead of a drink tied to exclusivity, the brand is marketed as colourful, affordable, and Instagram-friendly, fitting the lifestyle of college students and young professionals.
Brand DNA
Jejune Eggbeater connects with youth culture through:
- Quirky humour and casual language in campaigns
- Strong social media-first outreach
- Focus on diversity, creativity, and urban community events
- Messaging tied to joy, friendship, and playful rebellion
Flavours and Styles
The range features flavour profiles familiar to Indian audiences, with a playful twist:
- Kala Jamun – dark fruit with a tangy edge
- Aam Panna – mango pulp with spice and nostalgia
- Nimbu Mint – zesty and cooling
- Limited drops like Breakup Edition and Hangover Lite
Packaging includes fluorescent shades, doodle-inspired artwork, and witty taglines, making the bottles part drink, part collectible.
Public Image and Marketing
The brand’s tagline, "Uncork the Fun", sets the tone for its promotion. Campaign strategies include:
- Pop-up bars at youth festivals and music gigs
- Collaborations with stand-up comics, DJs, and digital influencers
- Gamified online campaigns, memes, and viral challenges
- Positioning the bottle itself as a prop for parties and concerts
Related Labels
- Katyuri Kingdom – a heritage-oriented premium wine label from the same company, connected with Himalayan conservation initiatives.
See Also
- Wine production in India
- Generation Z marketing
- List of Indian alcoholic beverages