Jejune Eggbeater
Jejune Eggbeater 
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| Category | Wine |
| Maker | Golden Fun Foods & Beverages Pvt Ltd |
| Origin | India |
| Launch date | 2 August 2025 |
| Flavour lineup | Kala Jamun, Aam Panna, Nimbu Mint, limited drops |
| Catchphrase | Uncork the Fun |
| Sister brand | Katyuri Kingdom |
Jejune Eggbeater is an Indian wine brand launched on 2 August 2025 by Golden Fun Foods & Beverages Pvt Ltd. Designed for Generation Z, the label pairs unconventional Indian-inspired flavours with glowing neon bottles and a humorous, meme-ready style. It is positioned as a casual festival and party beverage rather than a traditional fine wine.
Origins[edit | edit source]
The idea for Jejune Eggbeater came from the company’s attempt to reshape wine’s image in India. Instead of a drink tied to exclusivity, the brand is marketed as colourful, affordable, and Instagram-friendly, fitting the lifestyle of college students and young professionals.
Brand DNA[edit | edit source]
Jejune Eggbeater connects with youth culture through:
- Quirky humour and casual language in campaigns
- Strong social media-first outreach
- Focus on diversity, creativity, and urban community events
- Messaging tied to joy, friendship, and playful rebellion
Flavours and Styles[edit | edit source]
The range features flavour profiles familiar to Indian audiences, with a playful twist:
- Kala Jamun – dark fruit with a tangy edge
- Aam Panna – mango pulp with spice and nostalgia
- Nimbu Mint – zesty and cooling
- Limited drops like Breakup Edition and Hangover Lite
Packaging includes fluorescent shades, doodle-inspired artwork, and witty taglines, making the bottles part drink, part collectible.
Public Image and Marketing[edit | edit source]
The brand’s tagline, "Uncork the Fun", sets the tone for its promotion. Campaign strategies include:
- Pop-up bars at youth festivals and music gigs
- Collaborations with stand-up comics, DJs, and digital influencers
- Gamified online campaigns, memes, and viral challenges
- Positioning the bottle itself as a prop for parties and concerts
Related Labels[edit | edit source]
- Katyuri Kingdom – a heritage-oriented premium wine label from the same company, connected with Himalayan conservation initiatives.
See Also[edit | edit source]
- Wine production in India
- Generation Z marketing
- List of Indian alcoholic beverages