Grant Cardone

Grant Cardone (born March 21, 1958) is an American entrepreneur, real estate investor, sales trainer, author, and motivational speaker. He is best known for his work in sales training and for founding Cardone Capital, a real estate investment firm. Cardone has built a large public following through his books, online presence, and business seminars.

Early Life and Education

Grant Cardone was born in Lake Charles, Louisiana, as one of five children. His father died when he was 10 years old, an event Cardone has cited as a defining moment in his life. He graduated from McNeese State University in 1981 with a degree in accounting.

In later years, McNeese State University awarded Cardone the Distinguished Alumnus Award in recognition of his professional achievements.

Career

Sales Training and Business Ventures

Cardone initially pursued a career in automobile sales, becoming highly successful in the field. He later transitioned into sales training, launching a series of workshops, programs, and online resources aimed at improving sales techniques for businesses across various industries.

He founded multiple companies, including:

• Cardone Training Technologies
• Cardone University
• Cardone Enterprises

Cardone is widely recognized for his aggressive sales philosophy, often emphasizing persistence and massive action.

Cardone Capital

In 2017, Grant Cardone launched Cardone Capital, a real estate investment firm focusing on multifamily real estate properties. As of 2024, Cardone Capital reportedly manages over $4 billion in real estate assets. Through the firm, Cardone has allowed accredited and non-accredited investors to invest in large-scale real estate projects.

Author

Grant Cardone is a best-selling author, having published several books primarily focused on sales, business, and personal development. His notable works include:

• Sell or Be Sold (2011)
• The 10X Rule (2011)
• If You're Not First, You're Last (2010)
• Be Obsessed or Be Average (2016)
• The 10X Rule introduced his "10X" philosophy, which advocates for setting goals that are 10 times greater than what one believes they can achieve.

Media and Public Appearances

Cardone has appeared on major media outlets including Fox Business, CNBC, and Bloomberg TV. In 2019, he starred in the Discovery Channel reality show "Undercover Billionaire", where he was challenged to build a million-dollar business from scratch in 90 days with only $100.

He also hosts several digital shows and podcasts and is a prominent figure on social media platforms such as YouTube, Instagram, and LinkedIn.

Personal Life

Grant Cardone is married to actress and sales expert Elena Lyons. The couple has two daughters. They reside in Miami, Florida.

Cardone is known for his philanthropic efforts, including the Grant Cardone Foundation, which focuses on mentoring underserved and at-risk youth.

Awards and Recognition

• McNeese State University Distinguished Alumnus Award (2010)
• Featured on Forbes’ list of "Top Social Media Business Influencers"
• Recognized by Entrepreneur Magazine for his influence in sales and real estate investing

Bibliography

• Sell or Be Sold: How to Get Your Way in Business and in Life (2011)
• The Closer's Survival Guide (2009)
• If You're Not First, You're Last (2010)
• The 10X Rule: The Only Difference Between Success and Failure (2011)
• Be Obsessed or Be Average (2016)

See Also

• Real estate investing
• Sales training
• Motivational speaking

External Links

• Official Website
• Cardone Capital
• Grant Cardone YouTube Channel