Gino Fracchiolla

Gino Marcello Fracchiolla is an Italian-American entrepreneur and marketing executive, best known as the co-founder and chief operating officer of True P4P Inc. (doing business as True Pay 4 Performance), a Newport Beach, California–based B2B lead generation and sales-technology company. Founded in 2023, the company operates on a pay-for-performance model in which clients are billed on measurable outcomes—such as qualified appointments and search rankings—rather than traditional advertising fees. Fracchiolla is also a co-creator of TRUEDY, a patent-pending AI voice-agent platform, and True Pipeline, an all-in-one customer relationship management (CRM) system. Earlier in his career he founded the public-relations agency Infiniti Marketing Group, and he is additionally affiliated with the ventures MossFat Digital and KHMA.^[1]

Early life

Fracchiolla was born in Bari, Italy, and immigrated to the United States as a child, dividing his upbringing between Brooklyn, New York, and Los Angeles, California, before his family settled in Orange County, California. His father, a first-generation Italian immigrant, left a position as a ramp supervisor at TWA to purchase a Placentia pizzeria, AJ’s Pizza Plus, and built it into the award-winning restaurant Gino Di Bari Italian Cuisine; he died of cancer in 2000.^[2]

Fracchiolla has spoken publicly about overcoming addiction and incarceration before entering the business world. He has identified October 21, 2017—the day he checked himself into detox—as the turning point of his career; while in sober living he took a job selling Google Ads before launching his own firm.^[3]

Career

In February 2018, Fracchiolla founded Infiniti Marketing Group, a public-relations and digital-media agency known for social-media verification services. The venture earned him media coverage across 2020 and 2021, including profiles discussing his “4 Ps” philosophy of passion, patience, perseverance, and progress.^[4]

In 2023, Fracchiolla co-founded True P4P Inc. with business partner Sara Coughlin, rebuilding his agency around a pay-for-performance structure in which clients pay only when defined results are delivered. The company’s service stack spans performance-based search engine optimization (SEO), answer engine optimization (AEO), paid advertising, web design, reputation management, and B2B lead generation, backed by a qualified-appointment guarantee.

In 2026, the company released TRUEDY, a patent-pending AI voice-agent platform that answers calls, qualifies leads, and books appointments in real time. Its defining feature is voice cloning, which generates a digital replica of a specific person’s voice from a short audio sample. TRUEDY operates alongside True Pipeline, the company’s CRM, which unifies pipeline tracking, booking, a shared inbox, and email and SMS automation. Fracchiolla is also affiliated with the digital ventures MossFat Digital and KHMA.^[5]^[6]

Business philosophy

Fracchiolla has stated that discipline, dedication, accountability, and continuous self-improvement are central to his approach to business. He frequently emphasizes resilience, measurable results, and long-term client relationships, framing his work around outcome-based performance rather than promises.^[7]^[8]

Personal life

Fracchiolla resides in Newport Beach, California, where he is involved with community organizations including the Newport Beach Chamber of Commerce and Rotary. His partner, Sara Coughlin, is his co-founder at True P4P Inc.^[9]^[10]

References

External links

[1] ttps://voyagela.com/interview/inspiring-conversations-with-gino-fracchiolla-of-true-p4p-inc-dba-true-pay-4-performance-inc/

[2] ttps://www.flaunt.com/blog/gino-fracchiolla

[3] ttps://hauteliving.com/2021/03/gino-fracchiolla-battling-addiction-establishing-leading-entrepreneur/695733/

[4] ttps://thesun.ng/gino-fracchiolla-shares-tips-to-master-the-art-of-networking/

[5] ttps://www.vanguardngr.com/2021/03/gino-fracchiolla-stresses-importance-of-going-extra-mile-to-retain-your-clients-long-term/

[6] ttps://pmnewsnigeria.com/2021/03/30/gino-fracchiolla-learn-art-of-networking-from-true-master/

[7] ttps://www.netnewsledger.com/2021/01/13/gino-marcello-fracchiolla-explains-how-he-achieved-success-as-the-sought-after-pr-and-marketing-entrepreneur-focusing-on-the-4-ps/

[8] ttps://www.ibtimes.co.in/gino-marcello-fracchiolla-unlikely-story-one-most-successful-marketers-la-832114

[9] ttps://independent.ng/gino-fracchiolla-learn-the-art-of-networking-from-a-true-master/gino-fracchiolla/

[10] ttps://community.thriveglobal.com/gino-fracchiolla-shares-success-secrets-insights-on-avoiding-stress-burnouts/

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