George Martins
George Martins (years active: 2016–present) is a executive ghostwriter and newsletter strategist. He works with founders, coaches, and business executives to transform expertise into commercially viable books and revenue-focused newsletters. Martins is based in Lagos, Nigeria, and serves clients across the United States, the United Kingdom, and Europe.
Career
Martins began his writing career in 2016, developing content systems for small businesses before specializing in long-form business publishing. He has since partnered with founders in SaaS, consulting, and wellness industries to design book concepts, structure manuscripts, and build audience-first newsletter strategies. His work has helped clients secure publishing opportunities, paid speaking engagements, and measurable sales outcomes.
Approach
Martin’s editorial method emphasizes market validation and audience-first design. He applies a three-step framework:
- Idea Testing — stress-test the topic through category research and buyer demand.
- Outline Development — build a structured, promise-driven outline before drafting.
- Execution — deliver manuscripts or newsletter systems designed to generate long-term readership and commercial results.
Case study
In 2024, Martins advised a SaaS founder who initially planned a book on the entrepreneurial mindset. By redirecting the project to a tactical guide on software pricing strategies, the author secured more than 2,500 pre-orders before launch. The repositioning aligned the book with a proven buyer category, leading to speaking invitations at two industry conferences.