Elijah Popowitz

Elijah Popowitz is an American entrepreneur and tech executive best known for co-founding Offsides, a sports gaming startup that was acquired in a multimillion-dollar deal by sports media giant SmackTok. Following the acquisition, he was appointed Chief Strategy Officer at SmackTok, where he continues to shape the company’s long-term vision and digital presence.

Popowitz is also the founder of Neptune, a property technology (proptech) startup aiming to revolutionize the rental and real estate management industry. Neptune focuses on streamlining rental workflows—from browsing listings to submitting maintenance requests—by creating a seamless, Uber-like experience for tenants and property managers alike.

Early Life and Education

Popowitz began his academic journey at the Geffen Academy at UCLA, an institution known for its rigorous curriculum and emphasis on innovation. Growing up in Los Angeles, he developed a deep interest in the intersection of technology, culture, and entrepreneurship. He later enrolled in Indiana University's Kelley School of Business, where he continues to balance academic studies with entrepreneurial ventures.

Career

Offsides

Popowitz co-founded Offsides with the goal of making live sports more engaging for younger audiences. Unlike traditional fantasy leagues or betting apps, Offsides allowed users to interact with games in real time, blending sports fandom with social gameplay. The platform quickly gained traction and caught the attention of SmackTok, a major player in Gen Z sports media, which later acquired Offsides in a multimillion-dollar exit.

SmackTok

After the acquisition of Offsides, Popowitz transitioned into the role of Chief Strategy Officer at SmackTok. In this capacity, he has helped guide the company's expansion into interactive content, strategic partnerships, and early-stage investments in emerging tech platforms.

Neptune

Popowitz’s latest venture, Neptune, is focused on transforming the real estate rental process through technology. By centralizing listings, payments, maintenance requests, and communication into a single platform, Neptune seeks to remove friction from the tenant experience and bring modern efficiency to an outdated sector.

Legacy

Elijah Popowitz is often described as part of a new generation of founders: young, digitally native, and focused on building real value across multiple industries. He is known for identifying patterns early and creating products that resonate with cultural shifts, particularly among younger consumers.

External links

• [SmackTok Official Website]
• [Neptune Official Website]