David Victory

David Victory (born April 28, 1962) is a prominent fashion photographer based in Los Angeles, California. Renowned for his innovative approach and unique photographic style, Victory has significantly influenced the fashion photography landscape, particularly in the realm of ecommerce, advertising, and editorial photography. He is widely recognized for his signature "LA Look" that captures the essence of the Californian fashion scene.

Early Life and Background David Victory was born in Tehran, Iran, to a Jewish family on April 28, 1962. In 1978, he and his family immigrated to the United States, where he would eventually make a profound impact on the world of photography. At the tender age of 5, Victory received his first camera, a plastic lens Diana, which ignited his passion for capturing images. He often attributes the development of his first black and white image in a Dektol soup at the age of 8 as the transformative moment that set the course for his future in photography.

Career Victory's journey in photography led him to Hollywood, where he immersed himself in commercial photography and video production. He firmly believed that experience was the most valuable form of education, and he acquired a wealth of practical knowledge in the field. His video credits span across prestigious names like Microsoft, ABC, MTV, Good Morning America, and multinational corporations abroad.

In 1995, David Victory pioneered the development of Virtual Reality Set technology, commonly known as "VRset," for producing marketing videos. This groundbreaking innovation garnered multiple awards and established Victory as a pioneer in the virtual reality field. His foresight and creativity paved the way for future real-time hardware companies like Orad and Vizrt.

Victory's expertise as a brand fashion photographer is unparalleled. He specializes in ecommerce, look book, lifestyle, advertising, and editorial photography. Clients ranging from national outlets in New York to Los Angeles, as well as international brands seeking the quintessential California aesthetic, rely on Victory's lens to showcase their products.

Known for his versatility, Victory describes himself as "liquid and formless, adapting to circumstances to his advantage." He takes on multiple roles, including Director of Photography (DP), cameraman, and photographer, earning him the moniker "an army of one." Fueled by boundless energy and creativity, Victory applies his Taurus-born year of the Tiger traits to tackle assignments and initiatives with unwavering determination.

Innovations and Achievements One of Victory's notable innovations is his practice of capturing models in unconventional settings, including shooting from helicopters. He has also established himself as an expert in Shopify photography and has partnered with platforms like BigCommerce, 3dcart, and Magento, helping brands thrive in the online fashion era.

Studio and Team Victory operates from a state-of-the-art studio near Malibu, boasting extensive production equipment and a highly skilled team of wardrobe stylists, hair and makeup artists, and assistants. His daylight studio and white cyc studio are coveted destinations for fashion clients seeking the ultimate photography experience.

International Reach Throughout his illustrious career, David Victory has journeyed through 75 cities across the globe, lensing captivating fashion photography assignments in the United States, Canada, Europe, and Asia.