Aisha Hossain

Career

Before entering the fashion industry, Hossain worked in commercial public policy, where she developed skills in strategic analysis and regulatory frameworks. This experience provided her with a unique perspective on market positioning and brand development.

In 2024, she founded Selhaya, a luxury fashion house specializing in high-end abayas. Marketed as The First Luxury Abaya Maison™, Selhaya offers collectorabayas—limited-edition garments that blend heritage craftsmanship with modern aesthetics. The brand emphasizes scarcity, ritual, and cultural storytelling in its design philosophy.

Selhaya

Selhaya positions itself as a pioneering brand in the luxury modest fashion space. Each piece is created in "sacred limitation," a term coined by Hossain to describe the brand’s exclusive and spiritual approach to design. The maison has drawn international interest, gaining visibility in global media and initiating collaborations with luxury industry partners.

Legacy and Vision

Aisha Rashida Hossain has expressed a commitment to redefining how modest fashion is perceived, styled, and remembered. Through Selhaya, she aims to establish a legacy brand that bridges traditional elegance with modern expression, while elevating the abaya as a collector-worthy piece of high fashion.