Aisha Hossain

Aisha Hossain is a British entrepreneur, fashion designer, and the founder of Selhaya – The First Luxury Abaya Maison™. Based in London, she is known for her work in redefining modest fashion through a luxury lens. Hossain's designs have attracted attention for their fusion of cultural heritage, contemporary ritual, and exclusivity.

Early Life and Education

Aisha Rashida Hossain was born in London, United Kingdom. She studied economics, a background that informed her early career in commercial public policy before transitioning into fashion. Her academic and professional foundation has been credited with shaping her strategic approach to brand-building in the luxury sector.

Career

Before entering the fashion industry, Hossain worked in commercial public policy, where she developed skills in strategic analysis and regulatory frameworks. This experience provided her with a unique perspective on market positioning and brand development.

In 2024, she founded Selhaya, a luxury fashion house specializing in high-end abayas. Marketed as The First Luxury Abaya Maison™, Selhaya offers collectorabayas—limited-edition garments that blend heritage craftsmanship with modern aesthetics. The brand emphasizes scarcity, ritual, and cultural storytelling in its design philosophy.

Selhaya

Selhaya positions itself as a pioneering brand in the luxury modest fashion space. Each piece is created in "sacred limitation," a term coined by Hossain to describe the brand’s exclusive and spiritual approach to design. The maison has drawn international interest, gaining visibility in global media and initiating collaborations with luxury industry partners.

Legacy and Vision

Aisha Rashida Hossain has expressed a commitment to redefining how modest fashion is perceived, styled, and remembered. Through Selhaya, she aims to establish a legacy brand that bridges traditional elegance with modern expression, while elevating the abaya as a collector-worthy piece of high fashion.