Aisha Hossain

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Career

Before entering the fashion industry, Hossain worked in commercial public policy, where she developed skills in strategic analysis and regulatory frameworks. This experience provided her with a unique perspective on market positioning and brand development.

In 2024, she founded Selhaya, a luxury fashion house specializing in high-end abayas. Marketed as The First Luxury Abaya Maison™, Selhaya offers collectorabayas—limited-edition garments that blend heritage craftsmanship with modern aesthetics. The brand emphasizes scarcity, ritual, and cultural storytelling in its design philosophy.