Aisha Hossain
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Aisha Hossain is a British entrepreneur, fashion designer, and the Founder & Creative Director of SELHAYA® — The World’s First British Luxury Abaya Maison™. Based in London, she is recognised for redefining the global modest fashion space through sustainable luxury design and cultural storytelling.
Early Life and Education
Aisha Hossain was born in London, United Kingdom. She graduated with First-Class Honours in BSc Economics, a discipline that shaped her analytical and strategic thinking. Before entering the fashion industry, she spent nearly a decade in His Majesty’s UK Civil Service, advising Government Ministers on commercial public policy. Her early career in strategic policy and economics later influenced her methodical approach to creative leadership, strategy in global initiatives, and fashion diplomacy.
Career
Aisha Hossain founded SELHAYA®, a London-born Maison pioneering the intersection of British design and Middle Eastern heritage. Each luxury abaya is crafted in pure silk and produced in sacred limitation, blending heritage craftsmanship with modern sustainability. Under her leadership, SELHAYA® has been featured in British Vogue, Tatler, and Vanity Fair, and recognised internationally for redefining modest luxury as an art form rooted in intention and legacy. Prestigiously, Aisha Hossain was part of the She’s Elegant Initiative during its 2025 launch, held under the patronage of Her Highness Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan and Founder Dr. Soumia Ben Amar. Through this initiative and her wider work, she continues to champion women’s empowerment, sustainability, and cultural diplomacy across both design and policy.
Selhaya
SELHAYA® positions itself as the world’s first British luxury abaya Maison, uniting artistry, purpose, and sustainable creation. The Maison’s philosophy — “fewer, finer, forever” — reflects its commitment to heirloom design, conscious production, and emotional storytelling. The brand has showcased globally, including:
- Sustainability Meets Elegance, under the patronage of Her Highness Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan and Founder Dr. Soumia Ben Amar.
- Venice International Film Festival Red Carpet
- Jakarta Modest Fashion Runway, supported by the Ministries of Industry, Trade, and Tourism & Creative Economy of Indonesia.
- Turkey Modest Fashion Show, under the patronage of the President of Türkiye.
- Paris Fashion Week AW26.
Public Speaking and Authorship
Aisha Hossain is also an international public speaker and emerging author, contributing to the global dialogue on sustainable luxury and women’s entrepreneurship. Her speaking engagements include:
- She' Elegant Launch – Breast Cancer - Wayakoum 3rd Edition (Abu Dhabi)
- Islam Channel Business Awards (London)
- Modest Fashion Beyond Borders (Jakarta)
Her debut book, SELHAYA: The Art of Sustainable Luxury Fashion, explores how heritage and innovation can coexist to redefine sustainable couture and cultural identity.
Legacy and Vision
Aisha's vision for SELHAYA® extends beyond fashion. She aims to build a legacy brand that unites sustainability, spirituality, and craftsmanship — using fashion as a vehicle for dialogue between cultures. Through her leadership, the Maison has become a symbol of fashion diplomacy, representing a bridge between British creativity and Middle Eastern elegance, and positioning modestwear as a new language of modern luxury.