Gino Marcello Fracchiolla is an Italian-American entrepreneur, marketing executive, and business founder. He is best known as the co-founder and chief operating officer of True P4P Inc. (True Pay 4 Performance), a California-based marketing and technology company specializing in performance-based customer acquisition and AI-powered sales automation. He has also been associated with ventures including Infiniti Marketing Group, MossFat Digital, and KHMA.
Early life
Fracchiolla was born in Bari, Italy, and later relocated to the United States. He was raised in Brooklyn, New York, and Los Angeles, California. Various interviews and media profiles have documented his personal journey overcoming addiction and incarceration before entering the business world and launching his entrepreneurial career.
Career
After entering the marketing industry, Fracchiolla founded Infiniti Marketing Group, a digital marketing and public relations agency serving clients across multiple industries. He later became involved with several marketing and technology ventures focused on lead generation, customer acquisition, and digital growth strategies.
In 2024, he co-founded True P4P Inc., a company built around a pay-for-performance marketing model in which businesses pay based on measurable outcomes rather than traditional advertising fees. The company developed products including True Pipeline, a customer relationship management (CRM) platform, and TRUEDY, an AI-powered sales development and voice-agent platform.
Fracchiolla has advocated performance-based marketing and artificial intelligence solutions for business growth, frequently discussing entrepreneurship, leadership, networking, and customer retention in media interviews.
Business philosophy
Fracchiolla has stated that discipline, dedication, accountability, and continuous self-improvement have been central principles in his business career. He has spoken publicly about resilience, entrepreneurship, and the importance of building long-term client relationships through measurable results and customer service.
Personal life
Fracchiolla resides in Newport Beach, California. He has been involved with community organizations including the Newport Beach Chamber of Commerce and Rotary initiatives in Southern California.
See also
- Artificial intelligence in marketing
- Digital marketing
- Customer relationship management
- Lead generation
References
External links