View source for 15 Seconds of Fame (15SOF)

{{Infobox organization
| name = 15 Seconds of Fame (15SOF) {{verified}}
| logo = File:15 Seconds of Fame (15SOF).jpeg
| logo_caption = Official logo of 15 Seconds of Fame
| logo_alt = Logo of 15 Seconds of Fame, a social media and sports technology company
| formation = 2014
| founder = Adam B. Resnick
| headquarters = Santa Monica, California
| services = Technology, Social Media, Sports Entertainment
| website = https://15sof.com
}} 
'''15 Seconds of Fame''' (15SOF), founded in 2014, is a technology and social media company that delivers personalized video content to fans captured on stadium video boards<ref>{{Cite web|date=2017-02-25|title=New app will allow fans to share stadium scoreboard appearances on social media|url=https://www.cbssports.com/mlb/news/new-app-will-allow-fans-to-share-stadium-scoreboard-appearances-on-social-media/|access-date=2025-07-03|website=CBSSports.com|language=en}}</ref> or television broadcasts during live events.<ref>{{Cite web|title=Sidley Represents Shadowbox Studios in 15 Seconds of Fame’s US$15 Million Series A Financing|url=https://www.sidley.com/en/newslanding/newsannouncements/2024/05/sidley-represents-shadowbox-studios-in-15-seconds-of-fame-us-15-million-series-a-financing|access-date=2025-07-03|website=www.sidley.com|language=en}}</ref><ref>{{Cite web|last=Sparrow|first=Jennifer|date=2021-11-22|title=Monumental Sports & Entertainment, 15 Seconds of Fame® Spotlight Fan Engagement with Continued Partnership - Monumental Sports|url=https://monumentalsports.com/2021/11/monumental-sports-entertainment-15-seconds-of-fame-spotlight-fan-engagement-with-continued-partnership/|access-date=2025-07-03|website=monumentalsports.com|language=en-US}}</ref>
 
== History ==
 
Founded in 2014 by Adam Resnick, the platform has revolutionized fan engagement by allowing users to receive and share their moments of fame directly to their mobile devices.<ref>{{Cite web|date=2024-11-22|title=‎15SOF|url=https://apps.apple.com/ca/app/15sof/id964715438|access-date=2025-07-03|website=|language=en-CA}}</ref>
 
15 Seconds of Fame was conceived to bridge the gap between fans' live experiences and their digital memories. By leveraging AI and biometric technologies, the app identifies fans captured during live events and delivers those video clips directly to their devices. This innovation has transformed how fans relive and share their in-venue experiences.<ref>{{Cite web|date=2017-09-20|title=15 Seconds of Fame, UK to Deliver Videoboard Moments to Fans|url=https://ukathletics.com/news/2017/09/20/football-15-seconds-of-fame-uk-to-deliver-videoboard-moments-to-fans/|access-date=2025-07-03|website=UK Athletics|language=en-US}}</ref>
 
The platform gained early recognition when the New Jersey Devils partnered with 15SOF, allowing fans to download their appearances from the Prudential Center's videoboard. This initiative was described as "Kiss-Cam Meets Facebook," highlighting the app's unique approach to fan engagement.<ref>{{Cite web|date=2016-09-12|title=Kiss-Cam Meets Facebook: NJ Devils Fans Can Now Download Video Scoreboard Appearances|url=https://patch.com/new-jersey/newarknj/kiss-cam-meets-facebook-nj-devils-fans-can-now-download-video-scoreboard|access-date=2025-07-03|website=Newark, NJ Patch|language=en}}</ref> 
 
== Partnerships and Investments ==
'''NBA''' In July 2022, the National Basketball Association (NBA) expanded its relationship with 15SOF by taking a minority equity stake in the company. This investment aimed to enhance the NBA's technology offerings and deepen fan engagement through personalized content delivery.<ref>{{Cite web|date=2025-07-03|title=NBA takes minority stake in media company 15 Seconds of Fame|url=https://www.sportsbusinessjournal.com/Daily/Issues/2022/07/15/Media/NBA-15-Seconds-of-Fame/|access-date=2025-07-03|website=Sports Business Journal|language=en}}</ref><ref>{{Cite web|title=15 Seconds of Fame inks extensions with NBA, MLB|url=https://www.sportsbusinessjournal.com/SB-Blogs/Breaking-News/2021/10/15-Seconds.aspx}}</ref> 
 
'''MLB Major League Baseball''' (MLB) has been a long-standing partner of 15SOF.<ref>{{Cite web|date=2016-12-14|title=Ranking the 25 most tech savvy sports teams in 2016|url=https://www.si.com/media/2016/12/14/25-most-tech-savvy-teams-kings-warriors-hawks|access-date=2025-07-03|website=SI|language=en-US}}</ref> In May 2023, MLB renewed its partnership with the company for the sixth consecutive season and also acquired a minority equity stake. This collaboration allows fans to access personal video content from live baseball broadcasts and in-ballpark videoboard feeds.<ref>{{Cite web|title=15 Seconds of Fame {{!}} Ballpark App|url=https://www.mlb.com/fans/15sof|access-date=2025-07-03|website=MLB.com|language=en}}</ref><ref>{{Cite web|title=MLB, 15 Seconds of Fame renew partnership|url=https://www.mlb.com/news/mlb-renews-relationship-with-15-seconds-of-fame|access-date=2025-07-03|website=MLB.com|language=en}}</ref><ref>{{Cite web|title=MLB, 15 Seconds of Fame renew partnership|url=https://www.mlb.com/news/mlb-renews-relationship-with-15-seconds-of-fame|access-date=2025-07-03|website=MLB.com|language=en}}</ref> 
 
'''Melbourne United''' partnered with 15SOF to deliver an Australian-first feature on Game Day.<ref>{{Cite web|title=Melbourne United partner with 15SOF to deliver an Australian-first feature on Game Day|url=https://www.melbourneutd.com.au/news/melbourne-united-partner-with-15sof-to-deliver-an-australian-first-feature-on-game-day|access-date=2025-07-03|website=Melbourne United {{!}} Offical NBL Website}}</ref> 
 
In 2022, Tennis Australia partnered with 15 Seconds of Fame to implement its spectator engagement app at the Australian Open.<ref>{{Cite web|date=2025-07-03|title=Australian Open first Grand Slam event to work with 15 Seconds of Fame|url=https://www.sportsbusinessjournal.com/Daily/Issues/2022/01/18/Technology/Aus-Open-15SOF/|access-date=2025-07-03|website=Sports Business Journal|language=en}}</ref> 
 
== Notable Associations ==
Kobe Bryant NBA legend joined 15SOF's advisory board in 2017 and invested in the company. Bryant's involvement underscored the platform's potential in enhancing fan experiences and leveraging technology in sports entertainment.<ref>{{Cite web|title=Washington wizards win nbas team innovation award as its in arena sportsbook nets|url=https://www.sporttechie.com/washington-wizards-win-nbas-team-innovation-award-as-its-in-arena-sportsbook-nets-a-238m-handle}}</ref> 
 
An 11-time Emmy Award-winning broadcaster, Armen Keteyian serves on 15SOF's Board of Directors. He praised the platform as a game-changer for fan engagement, highlighting its innovative approach to capturing and monetizing live moments.<ref>{{Cite web|last=Meek|first=Next Steps Forward with Chris|date=2020-12-04|title=Armen Keteyian, 11-Time Emmy-Winning Journalist, to Share Insights on State of Journalism and Modern Sports on Next Steps Forward with Chris Meek Dec. 8|url=https://www.globenewswire.com/news-release/2020/12/04/2140102/0/en/Armen-Keteyian-11-Time-Emmy-Winning-Journalist-to-Share-Insights-on-State-of-Journalism-and-Modern-Sports-on-Next-Steps-Forward-with-Chris-Meek-Dec-8.html|access-date=2025-07-03|website=GlobeNewswire News Room|language=en-us}}</ref> 
 
Bruce Cohen, a former lead attorney at the Senate Judiciary Committee, chairs 15SOF's Board of Directors. His leadership brings a wealth of experience in law and governance to the company.<ref>{{Cite web|title=Bruce Cohen bio|url=https://www.talentbeyondboundaries.org/bruce-cohen|access-date=2025-07-03|website=Talent Beyond Boundaries|language=en-GB}}</ref> 
 
Sandy Montag, president and CEO of The Montag Group, joined 15SOF as an adviser in late 2016. His expertise in sports media and management has been instrumental in expanding the company's reach within the industry.<ref>{{Cite web|title=Sandy Montag {{!}} GW Law {{!}} The George Washington University|url=https://www.law.gwu.edu/sandy-montag|access-date=2025-07-03|website=GW Law|language=en}}</ref>
 
== Technological Innovations and Patents ==
15SOF has developed proprietary technologies to deliver personalized content to fans. The company holds several patents related to AI and biometric media delivery systems, including: System and Method for Providing Media That Represents a Portion of an Event to a Portable Subscriber Device This patent covers methods for delivering specific media content to users based on their presence at an event.
 
This patent details systems for capturing and identifying individuals in media content using AI-driven facial recognition technology.
 
== Media Appearances ==
The Drew Barrymore Show During the COVID-19 pandemic, 15SOF developed the "Audience From Anywhere" (AFA) platform, an end-to-end virtual audience solution that allowed remote fans to appear in studio environments using green screen technology. This innovation contributed to the launch of The Drew Barrymore Show, enabling a full-scale studio production to air with a virtual audience.<ref>{{Cite web|title=Iris Design Collaborative|url=https://www.irisdesigncollaborative.com/additonal-work/afa|access-date=2025-07-03|website=www.irisdesigncollaborative.com}}</ref> 
 
15SOF operates a 100% experiential charity division, distinguishing itself from other platforms by donating all net proceeds to partner charities without taking a commission. This initiative was bolstered by the acquisition of Fanthropic, a digital philanthropic community.<ref>{{Cite web|last=Fame|first=15 Seconds of|title=15 Seconds of Fame Relaunches 100% to Charity Platform|url=https://www.prnewswire.com/news-releases/15-seconds-of-fame-relaunches-100-to-charity-platform-301412617.html|access-date=2025-07-03|website=www.prnewswire.com|language=en}}</ref>
 
=== Partnerships with American Cancer Society ===
15SOF has partnered with the American Cancer Society on multiple occasions, including campaigns like "Crucial Catch" and other fundraising events. These collaborations have been instrumental in raising awareness and funds for cancer research and support.
 
In collaboration with the American Cancer Society, 15SOF organized a Super Bowl LIII experience featuring actress Vanessa Hudgens. The event aimed to honor Hudgens' late father and raise funds for cancer research.<ref>{{Cite web|title=Actress Vanessa Hudgens Named American Cancer Society Global Ambassador; Joins Super Bowl Sweepstakes|url=https://pressroom.cancer.org/2019-01-07-Actress-Vanessa-Hudgens-Named-American-Cancer-Society-Global-Ambassador-Joins-Super-Bowl-Sweepstakes|access-date=2025-07-03|website=American Cancer Society MediaRoom|language=en}}</ref>
 
== Awards and Recognition ==
In 2018, 15SOF received the "Best in Mobile Fan Experience" award from the Sports Business Journal, recognizing its innovative approach to fan engagement through mobile technology.<ref>{{Cite web|last=leaguescup|title=Leagues Cup Announces New Way for Fans to Share and Save Tournament Memories with 15 Seconds of Fame {{!}} LeaguesCup.com|url=https://www.leaguescup.com/news/leagues-cup-announces-new-way-for-fans-to-share-and-save-tournament-memories-wit|access-date=2025-07-03|website=leaguescup|language=en}}</ref><ref>{{Cite web|title=Meet The Contenders. 15SOF Nominated for Outstanding Fan Engagement at 5th Annual SBJ/SportTechie Awards|url=https://sporttechie.com/meet-the-contenders-the-sporttechie-award-nominees-are-here}}</ref>    
== References ==
{{Reflist}}
 
== External links ==
 
* [https://15sof.com/ official website]