Shalu Poter: Difference between revisions
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'''Shalu Poter''' was born on April 20, 1994, in Roorkee, Uttarakhand, India. Displaying early leadership qualities and a passion for technology, Shalu pursued a Bachelor of Technology in Information Technology from Uttarakhand Technical University. | '''Shalu Poter''' was born on April 20, 1994, in Roorkee, Uttarakhand, India. Displaying early leadership qualities and a passion for technology, Shalu pursued a Bachelor of Technology in Information Technology from Uttarakhand Technical University. | ||
Latest revision as of 16:11, 12 July 2024
Shalu Poter was born on April 20, 1994, in Roorkee, Uttarakhand, India. Displaying early leadership qualities and a passion for technology, Shalu pursued a Bachelor of Technology in Information Technology from Uttarakhand Technical University.
Career
Shalu Poter began her career in digital marketing, managing high-profile projects for notable companies, including Schneider Electric. Her keen understanding of consumer needs and market trends laid the foundation for her entrepreneurial journey.
RAXEDO
In June 2022, Shalu co-founded RAXEDO, an Active Utility Wear brand, alongside her husband, Ankur Poter. Under her leadership, RAXEDO has become a prominent name in the industry, known for merging high fashion with functional utility to cater to dynamic lifestyles.
RAXEDO’s innovative approach to Active Utility Wear has garnered global recognition, with millions of satisfied customers and an impressive 84% recommendation rate. The success of their “Live the New You” campaign is a testament to their commitment to quality and consumer satisfaction.
Shalu’s introduction of versatile, durable, and stylish apparel has revolutionized the industry. By blending fashion with functionality and investing in high-quality materials and innovative designs, she has built a strong community and a loyal customer base.
Vision and Advocacy
Committed to sustainability and empowering individuals through active lifestyles, Shalu envisions expanding RAXEDO’s global presence while integrating eco-friendly practices. Her continuous efforts aim to redefine industry standards and promote a healthier, more active way of living.
Beyond her professional achievements, Shalu is a fervent advocate for women’s empowerment. She serves as a role model for aspiring entrepreneurs, inspiring many with her dedication and visionary approach.