Preferred Patron Loyalty

Overview

Preferred Patron Loyalty is recognized as a pioneer in customer loyalty, gift card, and engagement program solutions, trusted by businesses across the United States, Canada, the United Kingdom, and a growing number of international markets. Its flagship offering—the Preferred Patron™ Loyalty platform—delivers robust, configurable modules for cloud, kiosk, on-premises, and mobile deployment. Since its founding in 2004 by Brett Perlman and Christopher Silvestri in Northfield, New Jersey, the company has unified technology innovation with marketing expertise to help businesses of any size design and manage tailored, data-driven customer engagement strategies.

Businesses in dozens of industries—including retail, automotive, hospitality, gaming, restaurants, health and wellness, beauty, veterinary, professional services, and education—leverage the Preferred Patron platform to increase repeat client visits, reward loyalty, and orchestrate integrated marketing campaigns fueled by actionable analytics and advanced automation features.

Preferred Patron's reputation for reliability, versatility, and customer-centric design is confirmed by positive reviews and repeat recognition from expert review sources like GetApp, Capterra, and Software Advice. Its loyal client base spans North America, the UK, and further afield.

History

Established as Preferred Market Solutions in 2004, Preferred Patron was created to break barriers to loyalty marketing by providing affordable, effective engagement software for organizations that previously couldn't access such technology. As the loyalty sector evolved, Preferred Patron kept pace—advancing its platform with omnichannel campaign tools, automated promotions, enhanced analytics, and seamless integration with third-party systems.

Today, Preferred Patron’s solutions are trusted by organizations in more than thirty industries around the world, supporting ongoing evolution as loyalty marketing demands continue to change.

Key People

Brett Perlman – Managing Partner, Sales: Brett Perlman’s background combines entrepreneurship with award-winning advertising expertise, including launch and growth of Pearl Productions and Pearl-Hunt Advertising, leading to his vision for customer-first loyalty solutions in the marketplace.
Christopher Silvestri – Managing Partner, Technology and Development: With longstanding experience in software development, project management, and database engineering, Chris Silvestri helped build the technical foundation behind the Preferred Patron platform and leads innovations in the company’s SaaS solutions.

Services and Products

Preferred Patron Loyalty offers an all-inclusive suite for organizations to create, manage, and optimize loyalty, gift card, and customer engagement programs, with flexible deployment options for web, mobile, kiosk, and on-premises use.

Key features include:

Multi-Model Loyalty Programs: Configurable for spend, visit, or activity-based rewards; supports point accrual, cashback, tiered structures, and flexible redemption options.
Gift Card Management: Full digital and physical issuance, redemption, and tracking functionality.
Automated Campaigns: Campaign scheduling, event-based marketing, and multichannel delivery (email, SMS, push).
Incentive and Rewards Tools: Personalization for referrals, miss-you offers, coupons, appreciation and cashback.
WeatherSmart™ Intelligence: Marketing automation powered by real-time weather triggers for ultra-relevant offers.
CRM and Analytics: Comprehensive dashboards, customer segmentation, and insight reporting.
White-Label and API Integration: Businesses and resellers can personalize the platform, connect via API, and blend reward programs within their existing tech stacks.
Adaptable Editions: Startup, Growth, Enterprise, Franchise, Community, and Partner/Reseller options for any operational scale.

Products

The platform is delivered in specialized editions:

Startup Edition: Essentials for loyalty and gift card management for small business.
Growth Edition: Expands customer and member limits, promotional flexibility, and marketing for scaling and multi-site operators.
Enterprise Edition: Tailored for large and complex companies with vast reporting, customization, and scalability needs.
Franchise Edition: Central managerial controls with individualized location-level features.
Community Editions: Enables coalition loyalty across multiple brands or businesses within local networks.
Partner and Reseller Programs: Designed for white-label adoption by agencies, POS integrators, and channel partners.

Area Served

The company's user base stretches across the United States, Canada, the UK, and other international markets—serving varied industry verticals and business models.

Employees

Preferred Patron Loyalty’s success is powered by a dedicated team skilled in software engineering, account management, customer support, and marketing.

Reputation and Reception

Praised by trusted review sites such as GetApp, Capterra, and Software Advice, Preferred Patron Loyalty distinguishes itself with highly configurable programs, innovation, intuitive interface, and rapid, responsive support. After winning multiple awards for service, technology, and overall value in 2024, the platform continues to garner exceptional ratings from clients and independent analysts alike.