Matthew Bertram
Matthew Bertram (born August 10, 1982) is an American digital marketing strategist, Fractional Chief Marketing Officer (CMO), author, and podcast host. He specializes in SEO, entity SEO, AI visibility, and revenue operations (RevOps).[1] He is Lead Digital Strategist at EWR Digital and serves as CMO for Oil & Gas Global Network (OGGN). He hosts and co‑hosts podcasts in digital marketing and has written books and articles on SEO and AI marketing topics.[2]
Early life and education
Bertram earned a Bachelor of Business Administration in Marketing from the Mays Business School at Texas A&M University in 2006.
Career
EWR Digital and AI SEO work
Since 2018, Bertram has held a senior strategic role at EWR Digital, a Houston-based digital marketing agency, acting as Lead Digital Strategist and fractional marketing executive with an emphasis on AI‑enabled search strategy. In September 2025, EWR Digital announced the launch of a Generative AI SEO service centered on a trademarked LLM Visibility™ framework created by Bertram, combining traditional SEO, AI SEO, generative engine optimization (GEO), and answer engine optimization (AEO) to improve brand recall in language model–driven search systems.[3]
Oil & Gas Global Network (OGGN)
Bertram is also associated with OGGN (Oil & Gas Global Network), where he holds marketing leadership roles and hosts the Oil & Gas Sales and Marketing Podcast.
Podcasting and media
Bertram is co‑host or host of The Best SEO Podcast (also styled SEO Podcast: Unknown Secrets of Internet Marketing), running since 2009. It addresses SEO, content, AI, and digital marketing topics. He is additionally host of OGGN’s Oil & Gas Sales and Marketing Podcast.
He also publishes articles and glossaries on AI, search, and entity optimization, including his work on “LLM Visibility.”[4]
Publications
Bertram has authored or contributed to multiple books and publications (publication years and ISBNs as claimed by his profiles; some may lack third‑party verification):
- Build Your Brand Mania (2018) – ISBN 978-0999308800
- Do I Really Need SEO? (2023) – ISBN 978-1717841809
- Know, Like, Trust (2023) – ISBN 978-1957456008
- The Enterprise SEO Operating System (2025) – ISBN 979-8851514679
- The Unknown Secrets of Internet Marketing (2025) – ASIN B0FCD4RBBG
- LLM Visibility Glossary (Definitions Library) (2025) – Journal article
- The Best SEO Podcast – Talk/interview series, EWR Digital
- Oil & Gas Sales and Marketing Podcast – Talk/interview series, OGGN
Reception and recognition
EWR Digital has billed Bertram’s LLM Visibility framework as a novel discipline unifying multiple search/AI strategies to ensure brands are surfaced in AI answer engines and conversation systems. He is variously described in agency bios and marketing profiles as a thought leader in SEO and AI marketing.