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Latest revision as of 02:04, 25 August 2025
Lord Aleem (born Aleem Iqbal) is a British entrepreneur, YouTuber, and public figure best known for his work in the luxury car rental and lifestyle industry. He is the Chief Executive Officer (CEO) of several high-end businesses, including Platinum Executive Travel, PET Yachts, and PET Dubai. Through his digital presence and business ventures, Aleem has become a prominent personality in the United Kingdom’s automotive and luxury sectors.
Early Life and Background
Aleem Iqbal was born and raised in the West Midlands, England, to a British-Pakistani family. From an early age, he showed a passion for cars and luxury vehicles, which was heavily influenced by his family’s involvement in the chauffeur and rental business.
Career
Platinum Executive Travel (PET)
Lord Aleem rose to prominence through Platinum Executive Travel, a luxury chauffeur and car rental company founded by his family. As CEO, he played a crucial role in expanding the company’s profile, especially among a younger demographic, by showcasing luxury vehicles through social media and YouTube.
PET Yachts and PET Dubai
Expanding beyond the UK, Aleem launched PET Yachts, a luxury yacht charter business, and PET Dubai, which focuses on high-end experiences in the United Arab Emirates. These ventures reflect his efforts to build a global lifestyle brand that caters to affluent clientele.
YouTube and Social Media
Aleem began documenting his life and automotive interests on YouTube, where his content includes luxury car reviews, vlogs, business updates, and travel experiences. His charismatic personality and access to high-end vehicles helped him garner a substantial following.
His catchphrase, "You know what time it is... @LordOClock", and the hashtag #LordAleem have become associated with his brand identity.
Public Image and Recognition
Lord Aleem is known for combining business acumen with personal branding. While he has attracted a large fanbase for his aspirational lifestyle, he has also drawn attention from mainstream media, especially in the UK, for his opinions on entrepreneurship, luxury culture, and the British Pakistani community.
Personal Life
Aleem practices Islam and often incorporates his cultural and religious values into his public messaging. He has spoken publicly about topics such as gratitude, hard work, and humility, particularly on his social channels.
Controversies
Like many public figures, Lord Aleem has faced media scrutiny over the years, including incidents involving his vehicles and public perception of his lifestyle. However, he remains a resilient figure in the luxury business and influencer space.