Junji Lim: Difference between revisions
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{{Infobox person | {{Infobox person | ||
| name = Junji Lim {{verified}} | | name = Junji Lim {{verified}} | ||
| image = File:Junji Lim. | | image = File:Junji Lim.jpg | ||
| birth_date = 31 October 1996 | | birth_date = 31 October 1996 | ||
| birth_place = Kuala Lumpur, Malaysia | | birth_place = Kuala Lumpur, Malaysia | ||
| Line 7: | Line 7: | ||
| citizenship = Malaysia | | citizenship = Malaysia | ||
| alma_mater = City, University of London | | alma_mater = City, University of London | ||
| occupation = | | occupation = Entrepreneur|Performance marketer | ||
| organization = ScaleX Digital|XIX Sync|MOU (Marketing Operational Unit) | | organization = ScaleX Digital|XIX Sync|MOU (Marketing Operational Unit) | ||
| website = https://scalex.digital | | website = https://scalex.digital | ||
}} | }} | ||
'''Junji Lim''' is a | '''Junji Lim''' (''born 31 October 1996'') is a '''Malaysian entrepreneur''' in the tech industry and a skilled performance marketer, distinguished for his application of psychological principles in driving business growth. He co-founded ScaleX Digital and established XIX Sync and MOU (Marketing Operational Unit), focusing on data analytics, performance-driven marketing, and culturally relevant content creation. | ||
== Background and Academic Accomplishments == | == Background and Academic Accomplishments == | ||
Hailing from Malaysia, Junji Lim pursued further education in the United Kingdom, where he attained a Bachelor of Science (BSc) in Financial Economics from City, University of London between 2015 and 2018, graduating with First Class Honors. He was involved in various extracurricular activities, including participation in the Cass Consultancy Society and the UIBS M&A Challenge. | Hailing from Malaysia, Junji Lim pursued further '''education''' in the United Kingdom, where he attained a Bachelor of Science (BSc) in Financial Economics from City, '''University of London''' between 2015 and 2018, graduating with First Class Honors. He was involved in various extracurricular activities, including participation in the Cass Consultancy Society and the UIBS M&A Challenge. | ||
== Career Path == | == Career Path == | ||
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* Psychologically informed marketing: Utilizing insights from consumer behavior to enhance conversion success. | * Psychologically informed marketing: Utilizing insights from consumer behavior to enhance conversion success. | ||
* Culturally sensitive marketing: Crafting marketing approaches that reflect regional preferences and behavior. | * Culturally sensitive marketing: Crafting marketing approaches that reflect regional preferences and behavior. | ||
== Gallery == | |||
<gallery> | |||
File:Junji Lim 01.jpg|Junji Lim | |||
File:Junji Lim 03.jpg|Junji Lim | |||
File:Junji Lim 04.jpg|Junji Lim | |||
File:Junji Lim 5.jpg|Junji Lim | |||
File:Junji Lim 08.jpg|Junji Lim | |||
File:Junji Lim 09.jpg|Junji Lim | |||
File:Junji Lim 07.jpg|Junji Lim | |||
File:Junji Lim 06.jpg|Junji Lim | |||
File:Junji Lim 05.jpg|Junji Lim | |||
</gallery> | |||
== Honors & Awards == | == Honors & Awards == | ||
Latest revision as of 14:44, 2 May 2025
Junji Lim (born 31 October 1996) is a Malaysian entrepreneur in the tech industry and a skilled performance marketer, distinguished for his application of psychological principles in driving business growth. He co-founded ScaleX Digital and established XIX Sync and MOU (Marketing Operational Unit), focusing on data analytics, performance-driven marketing, and culturally relevant content creation.
Background and Academic Accomplishments
Hailing from Malaysia, Junji Lim pursued further education in the United Kingdom, where he attained a Bachelor of Science (BSc) in Financial Economics from City, University of London between 2015 and 2018, graduating with First Class Honors. He was involved in various extracurricular activities, including participation in the Cass Consultancy Society and the UIBS M&A Challenge.
Career Path
ScaleX Digital
Lim’s career began with the co-founding of ScaleX Digital, a consultancy firm that leverages data analytics to identify inefficiencies and stimulate business growth. The firm is dedicated to helping organizations enhance their operations through technology-based solutions.
XIX Sync
At XIX Sync, the focus is on performance marketing that utilizes psychological principles to optimize conversion rates. The agency is known for developing engaging campaigns that ensure high sales conversions.
MOU (Marketing Operational Unit)
MOU specializes in creating marketing content that resonates with diverse cultural backgrounds. The firm tailors its marketing strategies to fit different geographical locales, significantly improving campaign engagement and success.
Approach to Marketing
Junji Lim’s marketing philosophy intertwines data analysis with psychological insights. His main focus areas are:
- Data-driven strategies: Implementing analytics to refine business practices.
- Psychologically informed marketing: Utilizing insights from consumer behavior to enhance conversion success.
- Culturally sensitive marketing: Crafting marketing approaches that reflect regional preferences and behavior.
Gallery
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Honors & Awards
Lim has received numerous accolades for his outstanding work:
In Chinese Competitions:
- Best eCommerce Campaign - Influencers (2024) awarded by China Import and Export Fair
- Best eCommerce Campaign - B2C (2024) awarded by China Import and Export Fair
- Best Use of Analytics and Data Insights (2024) awarded by China Import and Export Fair
In English-speaking Competitions:
- Outstanding Social Commerce Campaign – Winner, eCommerce Awards 2023
- Excellence in e-Retail (Consumer Products) – Winner, eCommerce Awards 2023
- Leading Full-Service eCommerce Agency – Winner, UK eCommerce Awards (Year not specified)
- Exceptional Content Marketing eCommerce Campaign – Winner, Images Me eCommerce Awards 2023
Engagement in Competitions
Junji Lim has taken part in several significant business competitions:
- UK Investment Banking Series M&A Challenge (Oct 2016 – Present): Worked as an M&A analyst for an automotive firm, leading to the creation of a detailed 30-page submission.
- Prima Ekuiti Challenge (Sep 2016 – Present): Secured 3rd place in an equity challenge, contributing a thorough pitch book.
Contribution to the Industry
Through his entrepreneurial efforts, Junji Lim has empowered businesses to grow sustainably by merging technology with psychological insights. His influence in performance marketing has positioned him as a key figure, enabling businesses to enhance their performance and profitability.
Personal Life
Lim remains dedicated to advancing digital marketing innovations while overseeing his business ventures.