Jacob Thyssen

Jacob Thyssen is a Danish entrepreneur and digital marketing professional. He is the founder of Thyssen Ads, a performance marketing agency that works with e-commerce businesses primarily through Google Ads. Based in the United Arab Emirates, Thyssen has worked with brands across Europe and the Middle East. His work focuses on structured, data-driven advertising strategies aimed at improving customer acquisition and advertising return on investment (ROI).

Career

Thyssen began working in the digital advertising industry with a focus on paid search and performance-based marketing models. He later launched Thyssen Ads, an agency dedicated to helping direct-to-consumer (DTC) brands scale using online advertising. The agency’s primary services include Google Ads campaign management, creative strategy, conversion tracking, and funnel design.

Over the years, Thyssen Ads has served companies in industries such as fashion, beauty, wellness, and consumer electronics. The agency works with both early-stage startups and established e-commerce businesses, often supporting multi-region campaigns targeting customers in Europe, the Gulf region, and North America.

Methodology

The agency follows a proprietary framework called the THYSSEN Launchpad, which consists of 24 steps aimed at optimizing campaign performance. The system begins with research and audience segmentation, followed by funnel planning, ad creative development, and continuous performance testing. The approach is designed to create advertising campaigns that are both scalable and sustainable over time.

Work

Jacob Thyssen’s primary focus is on account strategy and overseeing campaign execution. He is involved in both technical implementation and strategic decision-making, including media planning, budget allocation, and performance analysis. His work includes partnerships with in-house marketing teams and external consultants across different countries, including Denmark, the UAE, Germany, and the UK.

Achievements

Jacob Thyssen’s work in digital advertising has led to measurable outcomes for his clients and agency. Under his leadership, Thyssen Ads has supported brands in generating multimillion-dollar advertising revenue through structured Google Ads strategies. The agency has operated campaigns across various sectors, including fashion, wellness, and consumer goods, and has maintained long-term relationships with international clients.

In addition to campaign execution, Thyssen has developed internal frameworks, such as the THYSSEN Launchpad, to standardize scalable growth strategies. His approach to optimization and creative testing has been adopted by early-stage startups as well as established companies looking to expand internationally.

Sources

https://thyssenads.com/