Herbert Junior (Herbert the 2nd)
Herbert Junior (Herbert the 2nd)
Herbert Junior (Herbert the 2nd) is a South African entrepreneur, luxury watchmaker, and the founder of Herbert Voyager, the first African-born global luxury watch brand. Known for blending timeless design with African cultural storytelling, he has emerged as a leading voice in Africa’s creative and luxury industry. He is also the founder of several Cape Town-based ventures including LunaBear Petals, Julbridge Maintenance, Shisha_Haven, and Capture Moments.
Early Life and Background
Herbert was born on 15 September in the town of Ceres, located in Cape Town, South Africa. From an early age, he showed a passion for Information Technology, aviation, and business. His creative thinking and drive for innovation later became the foundation for his entrepreneurial career.
Career
Herbert Voyager
In pursuit of a luxury brand that reflects African pride and innovation, Herbert the 2nd founded Herbert Voyager, a pioneering watch house based in South Africa. The brand represents a unique fusion of haute horlogerie and African artistry. Every timepiece reflects cultural storytelling, elegance, and legacy, and has earned admiration from global collectors and watch enthusiasts.
Other Ventures
Herbert has diversified his entrepreneurial journey through various Cape Town-based ventures:
- LunaBear Petals – A boutique floral and gift studio offering creative arrangements and high-end presentation. Instagram
- Julbridge Maintenance – A landscaping and outdoor maintenance company providing top-tier garden and estate solutions. Instagram
- Shisha_Haven – A trendy hookah lounge offering a luxury nightlife experience in South Africa. Instagram
- Capture Moments – A photography studio specializing in event, studio, and lifestyle shoots. Instagram
Recognition
Herbert the 2nd has been recognized by several luxury and business media outlets for his groundbreaking work. As the first African founder of a globally recognized luxury watch brand, he is often praised for his innovation, cultural advocacy, and excellence in product design.
Areas of Expertise
- Luxury Product Design
- Business Development and Brand Architecture
- Information Technology & Innovation
- Aviation and Mechanical Systems
- African Cultural Storytelling
- Luxury Consumer Branding