Colin Greig: Difference between revisions

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Colin Greig (born January 2, 1982) is a Canadian digital marketing executive, entrepreneur, and the founder and ~~CEO~~ of Ignite Marketing, a specialized B2B ~~digital~~ marketing agency focused on ~~scaling~~ private equity backed software platforms.

{{Infobox person

|name=Colin Greig

|given name=Colin

|image=File:Colin Greig.jpg

|birth_date=1982-01-02

|nationality=Canadian

|MainAdvanced=No

|occupation=Digital Marketing Executive, Founder & CEO of Ignite Marketing

|OqAdvanced=No

|polAdvanced=No

|famAdvanced=No

|website=https://www.colingreig.ca/

}}

Colin Greig (born January 2, 1982) is a Canadian digital marketing executive, entrepreneur, and the founder of Ignite Marketing, a business-to-business (B2B) digital marketing agency that specializes in supporting private equity-backed software companies. Greig is known for his expertise in digital transformation, marketing strategy, and growth enablement for complex software organizations. He has held senior leadership roles at firms including insightsoftware, Jet Global, BDO Canada, and Rand Group.

==Early Career==

Colin Greig began his career as an entrepreneur, founding an online-based Japanese Domestic Market (JDM) vehicle importing company. He scaled the business using search engine optimization (SEO) and digital systems to handle high volumes of web traffic and customer inquiries. At its peak, the website attracted over one million monthly pageviews, showcasing Greig’s early aptitude for digital marketing and automation.<ref>https://www.crunchbase.com/person/colin-greig-0119</ref>

==Professional Background==

===Rand Group and BDO Canada===

Greig held leadership roles at technology and consulting firms including Rand Group and BDO Canada. At BDO Canada, he served as National Digital Transformation Architect, leading enterprise-wide initiatives focused on organizational change and the adoption of digital platforms. His work included the integration of web, mobile, and emerging technologies to support business growth and efficiency.1

===Jet Global and insightsoftware===

Greig later joined Jet Global, a reporting and business intelligence software company, which was subsequently acquired by insightsoftware. At insightsoftware, he served as Vice President of Digital Marketing & Marketing Operations, playing a central role in the company’s four-year period of hyper-growth.

During his tenure, insightsoftware achieved the following milestones:

* 26 acquisitions

* 405% revenue growth

* 750% increase in team size

These experiences provided Greig with extensive insights into the unique challenges and opportunities of scaling private equity-backed software organizations undergoing mergers and platform consolidations.1

===Ignite Marketing===

In 2021, Greig founded Ignite Marketing, a specialized B2B marketing agency focused on private equity-backed software companies. The firm delivers data-driven marketing strategies to support revenue growth, acquisition integration, and strategic exit planning. Under Greig’s leadership, Ignite Marketing has:

* Managed over 40 platform integrations

* Overseen more than $50 million in advertising spend

* Assisted in scaling companies from $30 million to over $4 billion in valuation through 11 acquisitions2

Greig’s approach at Ignite emphasizes aligning marketing operations with sales strategy, optimizing paid media performance, and enabling long-term value creation for software platforms backed by private equity firms.<ref>[https://bigroomcreative.com/blog/navigating-ai-seo-for-microsoft-dynamics-365-partners/ AI SEO for Microsoft Dynamics Partners: Navigating LLMs & Future Search]</ref>

===Expertise and Recognition===

Greig is recognized for bridging the gap between technical software solutions and marketing strategies that resonate with enterprise buyers. His core competencies include:

* B2B marketing strategy

* Paid media optimization

* Lead generation

* Digital transformation

* Acquisition integration

He is frequently sought after by companies navigating complex growth environments, particularly during M&A activity and platform consolidations.<ref>https://dreamdata.io/blog/success-story-insightsoftware</ref>

==Thought Leadership==

Greig frequently publishes thought pieces on digital marketing trends. For instance, in a June 3, 2025 article on the Ignite Marketing blog, he analyzed the impact of large language models (LLMs) on B2B SEO and PPC strategies, offering insights on governance, trust signals, author optimization, and adaptation to AI-driven search landscapes.

==External Link==

* [https://www.colingreig.ca/ Official Website]

* [https://www.linkedin.com/in/colingreig/ Linkedin]

* [https://x.com/colingreig X]

* [https://cleverx.com/@Colin-Greig Cleverx]

* [https://calendly.com/colingreig/ Calendy]

== References ==

@@ Line 1: / Line 1: @@
-Colin Greig (born January 2, 1982) is a Canadian digital marketing executive, entrepreneur, and the founder and CEO of Ignite Marketing, a specialized B2B digital marketing agency focused on scaling private equity backed software platforms.
+{{Infobox person
+|name=Colin Greig
+|given name=Colin
+|image=File:Colin Greig.jpg
+|birth_date=1982-01-02
+|nationality=Canadian
+|MainAdvanced=No
+|occupation=Digital Marketing Executive, Founder & CEO of Ignite Marketing
+|OqAdvanced=No
+|polAdvanced=No
+|famAdvanced=No
+|website=https://www.colingreig.ca/
+}}
+Colin Greig (born January 2, 1982) is a Canadian digital marketing executive, entrepreneur, and the founder of Ignite Marketing, a business-to-business (B2B) digital marketing agency that specializes in supporting private equity-backed software companies. Greig is known for his expertise in digital transformation, marketing strategy, and growth enablement for complex software organizations. He has held senior leadership roles at firms including insightsoftware, Jet Global, BDO Canada, and Rand Group.
+==Early Career==
+Colin Greig began his career as an entrepreneur, founding an online-based Japanese Domestic Market (JDM) vehicle importing company. He scaled the business using search engine optimization (SEO) and digital systems to handle high volumes of web traffic and customer inquiries. At its peak, the website attracted over one million monthly pageviews, showcasing Greig’s early aptitude for digital marketing and automation.<ref>https://www.crunchbase.com/person/colin-greig-0119</ref>
+==Professional Background==
+===Rand Group and BDO Canada===
+Greig held leadership roles at technology and consulting firms including Rand Group and BDO Canada. At BDO Canada, he served as National Digital Transformation Architect, leading enterprise-wide initiatives focused on organizational change and the adoption of digital platforms. His work included the integration of web, mobile, and emerging technologies to support business growth and efficiency.1
+===Jet Global and insightsoftware===
+Greig later joined Jet Global, a reporting and business intelligence software company, which was subsequently acquired by insightsoftware. At insightsoftware, he served as Vice President of Digital Marketing & Marketing Operations, playing a central role in the company’s four-year period of hyper-growth.
+During his tenure, insightsoftware achieved the following milestones:
+* 26 acquisitions
+* 405% revenue growth
+* 750% increase in team size
+These experiences provided Greig with extensive insights into the unique challenges and opportunities of scaling private equity-backed software organizations undergoing mergers and platform consolidations.1
+===Ignite Marketing===
+In 2021, Greig founded Ignite Marketing, a specialized B2B marketing agency focused on private equity-backed software companies. The firm delivers data-driven marketing strategies to support revenue growth, acquisition integration, and strategic exit planning. Under Greig’s leadership, Ignite Marketing has:
+* Managed over 40 platform integrations
+* Overseen more than $50 million in advertising spend
+* Assisted in scaling companies from $30 million to over $4 billion in valuation through 11 acquisitions2
+Greig’s approach at Ignite emphasizes aligning marketing operations with sales strategy, optimizing paid media performance, and enabling long-term value creation for software platforms backed by private equity firms.<ref>[https://bigroomcreative.com/blog/navigating-ai-seo-for-microsoft-dynamics-365-partners/ AI SEO for Microsoft Dynamics Partners: Navigating LLMs & Future Search]</ref>
+===Expertise and Recognition===
+Greig is recognized for bridging the gap between technical software solutions and marketing strategies that resonate with enterprise buyers. His core competencies include:
+* B2B marketing strategy
+* Paid media optimization
+* Lead generation
+* Digital transformation
+* Acquisition integration
+He is frequently sought after by companies navigating complex growth environments, particularly during M&A activity and platform consolidations.<ref>https://dreamdata.io/blog/success-story-insightsoftware</ref>
+==Thought Leadership==
+Greig frequently publishes thought pieces on digital marketing trends. For instance, in a June 3, 2025 article on the Ignite Marketing blog, he analyzed the impact of large language models (LLMs) on B2B SEO and PPC strategies, offering insights on governance, trust signals, author optimization, and adaptation to AI-driven search landscapes.
+==External Link==
+* [https://www.colingreig.ca/ Official Website]
+* [https://www.linkedin.com/in/colingreig/ Linkedin]
+* [https://x.com/colingreig X]
+* [https://cleverx.com/@Colin-Greig Cleverx]
+* [https://calendly.com/colingreig/ Calendy]
+== References ==