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{{Infobox person
'''Alex Hormozi''' (born August 18, 1988) is an American entrepreneur, investor, author, and philanthropist. He is best known as the founder of '''Acquisition.com''', a private equity firm specializing in scaling businesses across various industries. Hormozi first gained recognition in the fitness industry by launching '''Gym Launch''', a consulting company that helped gym owners increase profitability. He later expanded into other sectors, including supplements, software, and online education. Through his books, including ''$100M Offers'', and his podcast ''The Game w/ Alex Hormozi'', he shares insights on business growth, sales, and wealth creation. Hormozi is also a well-known social media figure, frequently posting content on entrepreneurship and personal development.<ref>{{cite web |title=Who is Alex Hormozi and what is his net worth? |url=https://www.thesun.co.uk/news/21960846/who-alex-hormozi/ |website=The Sun |accessdate=29 May 2023 |language=en-gb |date=6 April 2023}}</ref> <ref>{{cite web |title=How Your Habits Are Keeping You From Being A Millionaire with Alex Hormozi |url=https://lewishowes.com/podcast/how-your-habits-are-keeping-you-from-being-a-millionaire-with-alex-hormozi/ |website=Lewis Howes |accessdate=29 May 2023 |date=26 September 2022}}</ref><ref>{{cite web |last1=Onah |first1=Comfort |title=Alex Hormozi Net Worth 2023 – How Rich Is the Fitness Entrepreneur? |url=https://techiegamers.com/alex-hormozi-net-worth/ |website=Techie + Gamers |accessdate=29 May 2023 |date=19 March 2023}}</ref><ref>{{cite web |title=An Exploration into Alex Hormozi’s Incredible Business Journey |url=https://wwd.com/business-news/business-features/alex-hormozi-business-journey-1235367351/ |website=WWD |accessdate=29 May 2023 |date=6 October 2022}}</ref><ref>{{cite web |last1=Thackeray |first1=Dave |title=The fitness industry is stronger than ever - and Alex Hormozi has it all worked out |url=https://www.belfastlive.co.uk/special-features/alex-hormozi-fitness-industry-entrepreneur-22736528 |website=BelfastLive |accessdate=29 May 2023 |language=en |date=13 January 2022}}</ref><ref>{{cite web |last1=Porter |first1=Ryan |title=Alex Hormozi’s 28 Rules For Staying Poor — Do These 28 Things Instead |url=https://medium.com/mind-cafe/alex-hormozis-28-rules-for-staying-poor-do-these-28-things-instead-92b82a9d7ca8 |website=Mind Cafe |accessdate=29 May 2023 |language=en |date=8 March 2023}}</ref>
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'''Alex Hormozi''' is an Iranian-American [[Entrepreneurship|entrepreneur]], [[investor]], [[Philanthropy|philanthropist]], [[Internet celebrity|internet personality]], [[author]], digital marketer, podcaster, and public speaker who has made investments in the software, service, e-commerce, and brick-and-mortar industries.<ref>{{cite web |title=Who is Alex Hormozi and what is his net worth? |url=https://www.thesun.co.uk/news/21960846/who-alex-hormozi/ |website=The Sun |accessdate=29 May 2023 |language=en-gb |date=6 April 2023}}</ref> He is best known as the co-founder and CEO of Acquisition.com, a holding company that oversees a portfolio of Hormozi’s private investment businesses.<ref>{{cite web |title=How Your Habits Are Keeping You From Being A Millionaire with Alex Hormozi |url=https://lewishowes.com/podcast/how-your-habits-are-keeping-you-from-being-a-millionaire-with-alex-hormozi/ |website=Lewis Howes |accessdate=29 May 2023 |date=26 September 2022}}</ref><ref>{{cite web |last1=Onah |first1=Comfort |title=Alex Hormozi Net Worth 2023 – How Rich Is the Fitness Entrepreneur? |url=https://techiegamers.com/alex-hormozi-net-worth/ |website=Techie + Gamers |accessdate=29 May 2023 |date=19 March 2023}}</ref> Hormozi has authored [[Amazon (company)|Amazon's]] best selling book, ''$100M Offers'' that offers tips how to take the business to the next level. Hormozi has gained recognition for working closely with individuals and businesses with $3 million in revenue to scale faster.


Hormozi is also the founder and CEO of three companies, Gym Launch, a licensing business model; ALAN, a software company; and Prestige Labs, a gym supplement company.<ref>{{cite web |title=An Exploration into Alex Hormozi’s Incredible Business Journey |url=https://wwd.com/business-news/business-features/alex-hormozi-business-journey-1235367351/ |website=WWD |accessdate=29 May 2023 |date=6 October 2022}}</ref> He has established himself as an influential figure on Instagram and YouTube for sharing entrepreneurial content videos, which helped him in gaining a following on his social handles.
== Early Life and Education ==
Alex Hormozi, born Alexander Hormozi on August 18, 1988, in Towson, Maryland, is a first-generation Iranian-American entrepreneur, investor, and philanthropist. He attended Gilman School in his early years and later graduated from Vanderbilt University.  


Hormozi is recognized as an acquisition and monetization expert.<ref>{{cite web |title=Alex Hormozi |url=https://flaunt.com/post/alex-hormozi |website=flaunt.com |accessdate=29 May 2023}}</ref> He is a contributor on Forbes and Entrepreneur magazine, and  featured on publications for his work.<ref>{{cite web |last1=Thackeray |first1=Dave |title=The fitness industry is stronger than ever - and Alex Hormozi has it all worked out |url=https://www.belfastlive.co.uk/special-features/alex-hormozi-fitness-industry-entrepreneur-22736528 |website=BelfastLive |accessdate=29 May 2023 |language=en |date=13 January 2022}}</ref><ref>{{cite web |last1=Porter |first1=Ryan |title=Alex Hormozi’s 28 Rules For Staying Poor — Do These 28 Things Instead |url=https://medium.com/mind-cafe/alex-hormozis-28-rules-for-staying-poor-do-these-28-things-instead-92b82a9d7ca8 |website=Mind Cafe |accessdate=29 May 2023 |language=en |date=8 March 2023}}</ref>
== Career ==
In 2013, Hormozi embarked on his entrepreneurial journey by establishing his first brick-and-mortar business. Within three years, he expanded this venture to six locations. After selling these businesses, he dedicated two years to turning around over 32 brick-and-mortar establishments, applying the successful model he had developed.  


==Early life and education==
Hormozi is best known as the co-founder and managing partner of Acquisition.com, a holding company that oversees a portfolio of businesses generating significant revenue across various sectors, including e-commerce, B2C, B2B services, software-as-a-service (SaaS), and e-learning.  
Hormozi was born and raised in the [[United States]] as a first-generation Iranian American. After completing his high school education, he attended Vanderbilt University, where he graduated Magna Cum Laude with a [[Bachelor of Science]] degree in Human & Organizational Development, focusing on corporate strategy.


==Career==
In addition to Acquisition.com, he founded several other companies:
===Entrepreneurial career===
In 2013, Hormozi founded United Fitness, which quickly grew into a chain of six gym locations within three years. Subsequently, he sold these locations, which helped his transition into the turnaround business.<ref>{{cite web |title=34-Year-Old Viral Entrepreneur, Alex Hormozi, Is On a Hunt For Protein As He Looks To Become a Billionaire, In 2023. {{!}} Hudson Rennie |url=https://original.newsbreak.com/@hudson-rennie-1591203/2917636053718-34-year-old-viral-entrepreneur-alex-hormozi-is-on-a-hunt-for-protein-as-he-looks-to-become-a-billionaire-in-2023 |website=NewsBreak Original |accessdate=29 May 2023 |language=en}}</ref>
In 2016, he established Gym Launch, which focuses on in-person turnarounds for struggling gyms. Recognizing the potential for higher impact, he transformed Gym Launch into a licensing business in 2017, empowering gym owners with the tools to transform their businesses. Hormozi played a vital role in helping over 4,500 facilities achieve sustainable growth.<ref>{{cite web |title=ALEX HORMOZI – UNLOCKING SECRETS TO BUSINESS GROWTH - Ed Mylett |url=https://www.edmylett.com/podcast/alex-hormozi-unlocking-secrets-to-business-growth |website=www.edmylett.com |accessdate=29 May 2023}}</ref>
He realized the potential to provide additional value to the fitness industry, Hormozi launched Prestige Labs in 2019, a supplement company focused on creating profit centers for gyms and providing high-quality nutritional products. Hormozi also founded Movement Apparel, an athleisure brand offering fashionable, lightweight, and comfortable activewear.<ref>{{cite web |title=Alex Hormozi: From Soul-Sucking Job to $120M in Revenue, How Alex Changed his Mind and Built an Empire by Age 32 - YAP {{!}} Young and Profiting {{!}} Hosted By Hala Taha |url=https://youngandprofiting.com/alex-hormozi-from-soul-sucking-job-to-120m-in-revenue-how-alex-changed-his-mind-and-built-an-empire-by-age-32/ |website=youngandprofiting.com |accessdate=29 May 2023 |date=28 November 2022}}</ref>
In 2020, Hormozi founded ALAN, a software company revolutionizing customer acquisition for brick-and-mortar businesses. ALAN's innovative technology-enabled businesses double customer traffic at a fraction of the cost of traditional front desk administration. This venture showcased Hormozi's ability to leverage his expertise in customer acquisition and monetization to provide effective solutions for entrepreneurs.<ref>{{cite web |title=Alex Hormozi on How They Keep You POOR Forever {{!}} Business Advice |url=https://www.impactimagemarketing.com/post/alex-hormozi-on-how-they-keep-you-poor-forever-business-advice |website=IIM |accessdate=29 May 2023 |language=en |date=4 November 2022}}</ref>
To expand his investment, Hormozi established Acquisition.com in 2020. As a holding company, Acquisition.com makes minority investments in founder-owned businesses with positive cash flow and growth potential. Under this umbrella, Hormozi's portfolio includes 16 companies across various industries, generating over $200,000,000 in annual sales as of 2023.<ref>{{cite web |last1=James |first1=Emma |title=Businesswoman is ruthlessly mocked for sharing 'insane' work schedule |url=https://www.dailymail.co.uk/news/article-11513305/Businesswoman-ruthlessly-mocked-sharing-insane-work-schedule.html |website=Mail Online |accessdate=29 May 2023 |date=7 December 2022}}</ref>
In 2021, Hormozi strategically sold a majority of ALAN's shares to a partner and divested a 66% stake in Gym Launch and Prestige Labs to American Pacific Group. These partnerships enabled him to leverage the expertise and resources of established entities while driving growth and innovation in his businesses.<ref>{{cite web |title=Audible.com {{!}} Try Audible Free Today |url=https://www.audible.in/author/Alex-Hormozi/B099H3YM3R |website=audible.in |accessdate=29 May 2023 |language=en}}</ref><ref>{{cite web |last1=Banu |first1=Nazia |title=What is Alex Hormozi Net Worth |url=https://www.growth-hackers.net/what-is-alex-hormozi-net-worth-how-make-money-youtube-tiktok-podcast-influencer-businessman-investor-rich-successful-entrepreneur-business/ |website=Growth Hackers |accessdate=29 May 2023 |date=17 March 2023}}</ref>
Hormozi is a guest contributor for Forbes and Entrepreneur and has been featured in notable publications such as Forbes, Time, Inc., Business Insider, and Entrepreneur Magazine. With expertise in the fitness industry, Hormozi offers strategic planning and creative solutions to gym owners while also mentoring aspiring entrepreneurs. He is committed to helping others succeed and believes in making the journey enjoyable.<ref>{{cite web |title=How Alex Hormozi Built an Incredible Portfolio Up From Nothing |url=https://www.khaleejtimes.com/kt-network/how-alex-hormozi-built-an-incredible-portfolio-up-from-nothing?_refresh=true |website=Khaleej Times |accessdate=29 May 2023 |language=en}}</ref>


===Career as an Author, YouTuber, and Podcaster===
* '''Gym Launch''': A licensing business model designed to help gym owners scale their operations.
In addition to being an entrepreneur, Hormozi is a published author, podcast host, and YouTuber. With his books, podcast, and YouTube channel, he shares valuable knowledge and inspires and motivates others to achieve their goals and pursue entrepreneurial success.<ref>{{cite web |title=Alex Hormozi |url=https://www.goodreads.com/author/show/19983899.Alex_Hormozi |website=www.goodreads.com |accessdate=29 May 2023}}</ref>
* '''Prestige Labs''': A company specializing in gym supplements.
* '''ALAN''': A software company aimed at supporting business operations.  
He has written three books: "Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym" (2020), "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" (2021), and "$100M Deals: How to Make Deals So Good People Feel Stupid If They Decline" (2023). These books provide valuable insights into building successful businesses and making irresistible offers.<ref>{{cite web |title=Alex Hormozi |url=https://p-y3-www-amazon-in-kalias.amazon.in/Alex-Hormozi/e/B099H3YM3R |website=p-y3-www-amazon-in-kalias.amazon.in |accessdate=29 May 2023 |language=en-in}}</ref>
He hosts a popular podcast called "The Game Changer." On the podcast, he shares strategies for acquiring more customers, increasing profitability, and enhancing customer retention. He also discusses his failures and the valuable lessons he has learned on his journey to achieving $100M in sales.<ref>{{cite web |title=Alex Hormozi - How He Built A $150 Million Empire And His Best Business Advice |url=https://aliabdaal.com/podcast/alex-hormozi/ |website=Ali Abdaal |accessdate=29 May 2023}}</ref><ref>{{cite web |title=Growth Blueprint for Entrepreneurs - Alex Hormozi of Acquisition.com |url=https://www.sellingwithlove.com/growth-blueprint-for-entrepreneurs-alex-hormozi-of-acquisitioncom/ |website=Selling with Love Podcast |accessdate=29 May 2023 |language=en}}</ref><ref>{{cite web |title=Asking The $100,000,000 Man How To Get Rich {{!}} Alex Hormozi |url=https://www.erikataughtme.com/asking-the-100000000-man-how-to-get-rich-alex-hormozi/ |website=Erika Taught Me |accessdate=29 May 2023 |language=en}}</ref>
Hormozi's YouTube channel boasts over 2 million subscribers. Through his channel, he offers advice and tips on various subjects, including business and fitness. He shares inspirational videos and conducts interviews with notable entrepreneurs, providing a platform for them to share their stories and experiences.<ref>{{cite web |title=Alex Hormozi BLOWING up on YouTube |url=https://webfriendly.com/alex-hormozi-blowing-up-on-youtube/ |website=Web Friendly |accessdate=29 May 2023 |language=en |date=30 March 2022}}</ref><ref>{{cite web |title=Unlocking Secrets to Business Growth w/ Alex Hormozi |url=https://the-ed-mylett-show.simplecast.com/episodes/unlocking-secrets-to-business-growth-w-alex-hormozi-8QJoXh6u |website=the-ed-mylett-show.simplecast.com |accessdate=29 May 2023}}</ref><ref>{{cite web |title=Alex Hormozi Net Worth and How He Got Rich - MoneyMade |url=https://moneymade.io/learn/article/alex-hormozi-net-worth |website=Alex Hormozi Net Worth and How He Got Rich - MoneyMade |accessdate=29 May 2023 |language=en}}</ref>
In addition to these, Hormozi has been featured in TV series, including "Kings of the Internet" (2022), "Top 22 Internet Millionaires" (2022), "World's Greatest Social Stars! Top 25" (2015), "Success TV" (2011), "Behind the Brand" (2010), and "Icons, Idols, and Influencers" (2019). His appearances on these shows have further solidified his reputation as a notable figure in the business and online worlds.<ref>{{cite web |title=150 Best Alex Hormozi Quotes: Author of $100M Offers (2023) |url=https://www.consultclarity.org/post/alex-hormozi-quotes-author-of-100m-offers |website=Clarity |accessdate=29 May 2023 |language=en |date=20 February 2023}}</ref>


In 2024, Hormozi invested in Skool.com and became a co-owner. Skool.com is a community platform that allows users to create and discover communities. They can run courses, schedule events, and earn money by bringing people together. Under Hormozi’s leadership, Skool.com is set to emerge as a leading platform for digital entrepreneurship and community-building.
== Authorship and Media Presence ==
Hormozi has authored several books, including the Amazon bestseller "$100M Offers," which provides strategies for enhancing business offerings. He also hosts the podcast "The Game w/ Alex Hormozi," where he shares insights on customer acquisition, profitability, and retention. His YouTube channel, boasting over 2 million subscribers, features content on entrepreneurship and fitness, along with interviews with notable entrepreneurs.  


==Philanthropy==
== Philanthropy ==
Hormozi is known for his philanthropy and generous contributions to various causes. He invests in initiatives that aim to make a positive difference in the world, particularly in education and healthcare.<ref>{{cite web |title=Alex Hormozi Gained 35lbs in 6 Weeks Naturally (Here's How) |url=https://www.muscleandstrength.com/articles/gain-35lbs-in-6-weeks-naturally |website=Muscle & Strength |accessdate=29 May 2023 |date=12 August 2015}}</ref>
Demonstrating a commitment to philanthropy, Hormozi established the Hormozi Foundation, a nonprofit organization focused on enhancing access to quality education. The foundation supports initiatives such as the LAUSD Innovation Zone and Code Nation, aiming to provide educational opportunities for underprivileged youth.  
Hormozi founded the Hormozi Foundation, a non-profit organization focused on improving access to quality education in the United States. He actively supports educational initiatives globally and serves on the board of directors for non-profits such as LAUSD Innovation Zone and Code Nation.<ref>{{cite web |title=How Gym Mogul Alex Hormozi Built A $100 Million Business - Maxim |url=https://www.maxim.com/partner/how-gym-mogul-alex-hormozi-built-a-100-million-business/ |website=www.maxim.com |accessdate=29 May 2023 |date=4 July 2022}}</ref>


==Bibliography==
== Personal Life ==
* $100M Offers: How to Make Offers So Good People Feel Stupid Saying No (July 17, 2021)
Alex Hormozi is married to Leila Hormozi, who is also his business partner. Together, they have collaborated on various ventures, contributing to their shared success in the business world.  
* Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym (February 4, 2020)
* $100M Deals: How to Make Deals So Good People Feel Stupid If They Decline (English Edition) (March 16, 2023)
* {{cite book |last1=Hormozi |first1=Alex |title=$100M Leads: How to Get Strangers to Want to Buy Your Stuff |date=2023 |publisher=Acquisition.com Publishing |isbn=978-1-7374757-7-4 |url=https://books.google.com/books/about/100M_Leads.html?id=NjbvzwEACAAJ&source=kp_book_description&redir_esc=y |accessdate=28 August 2023 |language=en}}


==Personal life==
celebsta.com
Hormozi currently resides in Las Vegas, Nevada, in the United States. In 2017, he married Leila Hormozi, and together they established a thriving lifestyle business. They often post videos to assist individuals in accomplishing their career and fitness goals. To audience they present themselves as business partners to offer practical business education to a broad audience through various channels, including social media content, books, and free courses catered to entrepreneurs.<ref>{{cite web |last1=Curley |first1=Eamonn |title=Alex Hormozi Explains How to Drive Revenue Online |url=https://www.glofox.com/blog/alex-hormozi-explains-how-to-drive-revenue-online/ |website=Boutique Fitness and Gym Management Software - Glofox |accessdate=29 May 2023 |date=15 April 2020}}</ref>


==In the media==
== External Links ==
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* Official Website
* YouTube Channel
* Instagram Profile
* Podcast: The Game w/ Alex Hormozi.


==References==
==References==
Retrieved from "https://wikigenius.org/wiki/Alex_Hormozi"