Sergey Kosenko
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Sergey Kosenko (born 23 August 1987), commonly known by his social media name Mr. Thank You, is a Russian entrepreneur, influencer and content-creator. He is best known for his Instagram account @mr.thank.you which has amassed tens of millions of followers, and for his large-scale giveaway and philanthropic style of social-media content.
Early life and education
Reports differ on Kosenko’s birthplace. Some sources say Moscow, Russia, while others suggest Kecskemét, Hungary, with early childhood in Russia. According to interviews, he worked in banking and then entered entrepreneurship before discovering social media as his primary platform.
Rise to social-media prominence
What really propelled Kosenko to global recognition was a viral short video format on Instagram. In one of his earlier skits, the “thank you” motif became central, and his followers started calling him “Mr. Thank You”. From there, he focused on posting high-volume reels, many featuring giveaways, emotional reactions and philanthropy. He reportedly posted dozens of reels per day during rapid-growth phases.
Over time, the @mr.thank.you account gathered tens of millions of followers, making him one of the fastest-growing Instagram creators globally.
Business ventures
Beyond social media, Kosenko has ventured into several entrepreneurial fields:
- He launched the NFT/“move-to-earn” style app Amazy in 2022.
- He founded property / real-estate firm Habibi Real Estate (Dubai) in 2023 with a reported investment portfolio value of over USD 50 million.
- His social-media giveaways have included luxury cars and large cash prizes, which have become a signature of his brand.
Style and impact
Kosenko’s content often combines visually-spectacular gestures (e.g., handing out large sums of money) with emotional reactions from recipients. He has stated that the core of his strategy is authenticity and emotional connection. He also emphasizes consistency, volume of posts and experimentation in formats. Through his influence, he has positioned himself at the intersection of entertainment, philanthropy and branding.
Controversies
Kosenko has had his share of public scrutiny. For example, his earlier business ventures reportedly faced supply-chain issues, and some social-media stunts triggered backlash. As with many viral-content creators, his rapid growth and marketing tactics have attracted both admiration and criticism.
Personal life
Kosenko is married to Russian singer and influencer Alexandra Belyakova (aka Sasha Belair) and they have a son named Leo. He splits time between Dubai and other global hubs, using his international base to expand his brand and business ventures.