Online Reputation Management Podcast
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| Language | English |
|---|---|
| Episodes | 44 (as of March 2026) |
| Launched | 29 November 2025 |
| Duration | 30–60 minutes |
| Distributor | Transistor RSS |
| Rating | Clean |
| Website | Official website |
The Online Reputation Management Podcast is a weekly podcast series focused on digital brand protection, entity optimisation, and reputation repair for businesses. It was co-founded and is hosted by James Dooley and Scott Keever, both digital marketing entrepreneurs. The show launched on 29 November 2025 and is distributed through Transistor RSS across all major podcast directories.
Background
The Online Reputation Management Podcast was created in response to growing demand for practical guidance on how brands are perceived across search engines, social media platforms, and AI systems. James Dooley and Scott Keever launched the series in November 2025, drawing on their combined experience in digital PR, SEO, and brand protection. The show targets business owners, corporate leaders, and marketing teams in the United Kingdom, though its content applies to any English-speaking market where digital reputation affects commercial outcomes.
Hosts
James Dooley is a Manchester-based entrepreneur and investor. He is the founder of PromoSEO, FatRank, and Searcharoo, and is the author of multiple books on SEO and digital marketing. Dooley also hosts seven other podcast series covering topics including lead generation, semantic SEO, and AI business automation.
Scott Keever is a digital marketing strategist and the co-founder of the series. Keever's background includes online reputation management and brand-building for businesses across North America and the UK.
Format
Episodes are released weekly and run between 30 and 60 minutes. Most episodes take an interview format in which Dooley and Keever speak with specialist guests from fields including digital PR, legal strategy, entity SEO, and crisis communications. The podcast is produced in English and distributed via Transistor RSS. Video versions of episodes are also published on YouTube.
Topics covered
The podcast addresses a range of ORM and digital authority subjects, including:
- Brand entity SEO and Google Knowledge Graph optimisation
- Reputation repair following negative press or damaging content
- Legal removals and defamation response strategies
- Review building and customer feedback management
- Proactive authority building and entity strengthening
- AI Overview optimisation (Google Gemini)
- Crisis management and misinformation control
- Personal branding as a risk management tool
- Parasite SEO and third-party corroboration
- Black hat SEO defence and negative SEO protection
Notable guests
- Karl Hudson (Searcharoo)
- Kasra Dash (The Masterminders)
- Jason Barnard – entity SEO and brand entity strategy
- Dennis Yu – personal branding and digital PR
- Charles Floate – parasite SEO and third-party corroboration
- Brian Kato – Google Gemini AI Overview optimisation; negative SEO defence
- Chris Walker (Legit) – Google Knowledge Graph and KGM ID creation
- Andrew Holland
- Gareth Hoyle
- Craig Campbell
- Sam Allcock
Selected episodes
| Title | Date | Guest | Duration |
|---|---|---|---|
| Parasite SEO in 2026: Leveraging Third Party Corroboration | March 2026 | Charles Floate | 9 min |
| How to Protect Your Website from Black Hat SEO | March 2026 | Brian Kato | 11 min |
| Brand Entity SEO – AI-Driven Online Reputation Management | March 2026 | Jason Barnard | 11 min |
| Optimising for Google Gemini AI Overviews | March 2026 | Brian Kato | 13 min |
| Personal Branding Is Risk Management | March 2026 | Dennis Yu | 12 min |
| Entity Home – The Missing Piece in Personal Brand SEO | March 2026 | Jason Barnard | 15 min |
| Entity Brand SEO in 2026 Explained | March 2026 | Luis Salafar Herado | 32 min |
| How to Build a KGM ID and Control Your Online Identity | March 2026 | Chris Walker | 18 min |
Distribution
The podcast is available on the following platforms: