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AppLuxe℠ (stylized as AppLuxe App & Software Marketplace) is an American technology blog and digital publishing platform focused on software reviews, app-related editorial content, SaaS evaluations, and guest posting services. Founded in 2019 by LoyAnn Sherwood, the platform provides technology-focused articles and digital publishing solutions for businesses and software developers.
AppLuxe operates as a niche-focused editorial website covering software products, mobile applications, digital tools, and emerging technologies. The company has also announced plans to expand into an app marketplace platform.
History
AppLuxe was founded in 2019 by entrepreneur LoyAnn Sherwood. Before entering the digital publishing industry, Sherwood worked in healthcare for approximately 25 years.
The platform was developed after Sherwood transitioned into online entrepreneurship following a personal and professional career shift. Prior to AppLuxe, she experimented with several domain-based projects before establishing the AppLuxe brand.
The name AppLuxe combines the word "app" with the French-derived term luxe, referencing a focus on premium digital content and curated software-related information.
Services
Editorial Content
AppLuxe publishes editorial articles related to technology and software, including:
- Mobile application reviews
- SaaS product comparisons
- Business software recommendations
- Artificial intelligence trends
- App development insights
- Technology guides for entrepreneurs
The platform emphasizes human-edited content intended to help readers evaluate digital products and software tools.
Guest Posting
AppLuxe offers sponsored content and guest posting services for businesses operating in technology-related sectors.
Services include:
- Custom-written editorial articles
- Software and SaaS product reviews
- Search engine optimization-focused backlinks
- Permanent content publication
The platform primarily accepts technology, software, SaaS, and digital business-related topics.
Planned Marketplace
AppLuxe has announced plans to launch an app marketplace intended to connect software developers with consumers.
As of 2026, the marketplace remains under development.
Founder
LoyAnn Sherwood
LoyAnn Sherwood is an American entrepreneur and founder of AppLuxe℠.
Sherwood transitioned from a healthcare career into digital entrepreneurship in 2019. She has publicly discussed her personal experiences, including health-related challenges and her path toward building online businesses.
She oversees AppLuxe's editorial direction and strategic development.
Editorial Philosophy
AppLuxe states that its editorial standards emphasize:
- Technology niche relevance
- Human-reviewed content
- Original software-focused analysis
- Search engine optimization best practices
- Long-form digital publishing
The platform aligns its publishing strategy with Google's E-E-A-T principles.
Focus Areas
AppLuxe covers topics including:
- Software as a service (SaaS)
- Artificial intelligence
- Agentic AI systems
- Mobile app development
- App marketplace trends
- Productivity software