Edita Evoyan
More actions
Edita Evoyan is an Armenian-American financial services professional, entrepreneur, business executive, and mentor. She founded and serves as chief executive officer of The Herōs Group LLC, a United States-based organization operating in financial services and professional development[1]. Her professional activities include financial education, insurance and retirement planning, business development, and the education and mentorship of individuals pursuing careers in financial services[2].
Early life and education
Evoyan was born in Yerevan, Armenia. Her academic background is in architecture and interior design, and she later continued her education in the United States. She received a Master of Arts in Interior Design from Washington State University. The university's 2019 commencement program lists her among the candidates for the degree and records her previous diploma from the National University of Architecture and Construction of Armenia.
While pursuing her education and early career, Evoyan participated in professional and leadership activities. Her professional biography records involvement with AIESEC in Armenia, where she served in roles including ICX team leader and project manager with responsibilities related to public relations and marketing.
Professional career
Architecture and interior design
Evoyan began her career in the fields of architecture and interior design. Following her studies, she worked in corporate interior design before subsequently changing her professional focus to financial services.
Her experience in design has remained part of her professional background and has influenced how she describes her approach to business, planning, and financial strategy.
Financial services
After working in the design industry, Evoyan moved into financial services, with her professional career in the sector dating to the late 2010s. Her professional records also identify a California insurance-broker license covering accident, health, life, variable life, and variable annuity products, issued in October 2023.
Evoyan subsequently founded The Herōs Group, where she works with families, business owners, and financial professionals. The organization's services include areas such as investment strategy, tax planning, insurance and protection planning, estate and legacy planning, business succession, and financial education.
In addition to client-focused financial services, Evoyan is involved in professional training and mentorship. Her organization provides educational and leadership-development opportunities for individuals seeking to build careers in financial services.
The Herōs Group
The Herōs Group LLC was established by Evoyan as a financial services and professional-development organization. The company describes its model as a "virtual family office", bringing together different areas of financial planning, including investment, tax, protection, estate, and business planning.
The organization also has a training and mentorship component for financial professionals. Through this work, Evoyan promotes professional development, leadership training, financial education, and the development of independent professionals within the financial services sector.
Recognition and media coverage
In 2025, Evoyan appeared in Connectively and Featured profiles covering subjects including retirement planning, financial education, entrepreneurship, and personal finance. The profiles also highlighted her transition from architecture and interior design into financial services and entrepreneurship.
In March 2026, the Los Angeles Business Journal selected Evoyan for its Leaders of Influence: Insurance publication, where she was identified as the founder and CEO of The Herōs Group LLC. The publication reported that she had trained hundreds of licensed agents in areas such as sales, marketing, leadership development, and business growth during the previous 18 months. It also reported that her professional activities had involved more than $100 million in life-insurance coverage placed in force and more than $10 million in annuity assets under management.
Evoyan's professional work and perspectives on entrepreneurship and financial careers have also received coverage from outlets including MarketWatch, USA News, and CEO Times. Her official website lists additional media appearances and publications relating to her career.
Personal and professional life
Evoyan is based in the Los Angeles metropolitan area. Her professional biography indicates that she speaks Armenian, English, and Russian.
Her career encompasses several professional fields, including architecture, interior design, entrepreneurship, insurance, financial services, and professional mentorship. Her transition from design to financial services has become a notable part of her professional background.