Roxana Diaconu
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Roxana Diaconu (also known as Mihaela Roxana Diaconu) is a Romanian entrepreneur and the founder and chief executive officer of Roxana Aesthetics Clinic in Dubai, United Arab Emirates. She is known for her work in the aesthetics and beauty industry and for writing about entrepreneurship, leadership and business development. Forbes has identified her as the CEO and founder of Roxana Aesthetics Clinic, Dubai.[1]
Early life and education
Diaconu studied pharmacy in eastern Romania. In an article published by the Forbes Business Council, she described her education in pharmacy as an important part of her early professional development before moving toward entrepreneurship and the aesthetics industry.[2]
She later moved to Dubai shortly before the COVID-19 lockdown. According to her professional biography, her experiences with skin concerns after moving to the United Arab Emirates contributed to her decision to establish an aesthetics clinic.[3]
Career
Roxana Aesthetics Clinic
Diaconu founded Roxana Aesthetics Clinic in Dubai. The clinic opened in 2023 and focuses on aesthetic and skin treatments, combining medical and aesthetic services with an emphasis on personalized client care.[3]
In an interview with Victor Magazine published in July 2024, Diaconu discussed the challenges of establishing an aesthetics clinic in Dubai's competitive market. She described personalized care, advanced technologies and the overall client experience as central elements of the clinic's approach.[4]
The clinic's services include skin treatments and aesthetic procedures. Its published treatment portfolio includes technologies and procedures such as Morpheus8 Pro, ClearLift, Frax Pro, Thermage FLX, microneedling, IPL photorejuvenation and chemical peels.[5]
Business philosophy
Diaconu has emphasized personalized consultations, client communication and continuity of care as elements of her business philosophy. The clinic describes its approach as treating beauty as an ongoing process rather than a single destination.[4]
In her Forbes Business Council writing, she has discussed the challenges of operating a business in Dubai, including recruitment, maintaining service standards and balancing empathy with organizational structure.[6]
She has also written about resilience and the challenges faced by founders. In a December 2025 Forbes Business Council article, she discussed reaching a personal and professional breaking point and described such experiences as opportunities for growth and leadership development.[7]
Media and publications
Diaconu has contributed articles to the Forbes Business Council. Her Forbes profile lists articles concerning entrepreneurship, leadership and building a beauty clinic in a competitive market.[1]
In June 2025, she published Lessons From Building A Beauty Clinic In An Ultra-Competitive Market, in which she discussed her transition from pharmacy to entrepreneurship and the process of establishing a clinic in Dubai.[2]
In August 2025, she was included among contributors to a Forbes Business Council article titled 20 Essential Steps When Building A Marketing Campaign As A Small Business.[8]
In September 2025, she published Leadership Lessons From Running A Business In Dubai in Forbes Business Council.[6]
In December 2025, she published How Reaching A Breaking Point Can Help You As A Founder.[7]
Media appearances and expert commentary
Diaconu has also been quoted as a beauty expert in media coverage concerning beauty and personal-care topics. The Scottish Sun published an article in which she provided commentary on habits associated with maintaining healthy-looking hair, including nutrition, exercise and hair-care practices.[9]
She has also been associated with coverage of Korean skin treatments in Dubai by Vogue Arabia.[10]
See also
References
- ↑ 1.0 1.1 "Roxana Diaconu". https://www.forbes.com/councils/forbesbusinesscouncil/people/roxanadiaconu/.
- ↑ 2.0 2.1 Diaconu, Roxana (23 June 2025). "Lessons From Building A Beauty Clinic In An Ultra-Competitive Market". https://www.forbes.com/councils/forbesbusinesscouncil/2025/06/23/lessons-from-building-a-beauty-clinic-in-an-ultra-competitive-market/.
- ↑ 3.0 3.1 "Roxana Diaconu — Founder & CEO". https://roxanaaesthetics.com/team-member/roxana-diaconu/.
- ↑ 4.0 4.1 Ramchandran, Gayatri (9 July 2024). "Roxana Clinic". https://www.victormagazine.net/roxana-clinic/.
- ↑ "Skin Treatment". https://roxanaaesthetics.com/skin-treatment/.
- ↑ 6.0 6.1 Diaconu, Roxana (16 September 2025). "Leadership Lessons From Running A Business In Dubai". https://www.forbes.com/councils/forbesbusinesscouncil/2025/09/16/leadership-lessons-from-running-a-business-in-dubai/.
- ↑ 7.0 7.1 Diaconu, Roxana (23 December 2025). "How Reaching A Breaking Point Can Help You As A Founder". https://www.forbes.com/councils/forbesbusinesscouncil/2025/12/23/how-reaching-a-breaking-point-can-help-you-as-a-founder/.
- ↑ "20 Essential Steps When Building A Marketing Campaign As A Small Business". 13 August 2025. https://www.forbes.com/councils/forbesbusinesscouncil/2025/08/13/20-essential-steps-when-building-a-marketing-campaign-as-a-small-business/.
- ↑ "How to get Kate Middleton's luscious locks in four easy steps - and everything you should avoid". https://www.thescottishsun.co.uk/fabulous/15155585/kate-middleton-hair-four-steps/.
- ↑ "Korean Skin Treatments in Dubai". https://www.voguearabia.com/article/korean-skin-treatments-in-dubai.
External links
- Roxana Aesthetics Clinic
- Roxana Diaconu at Forbes
- Roxana Clinic at Victor Magazine