Bella Rose
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Bella Rose is an American entrepreneur, wellness advocate, and founder of Bella Rose Passion Organic Home Essentials & Wellness. She is recognized for building her company into a national retail brand, with products featured in major outlets such as Macy’s, Walmart, and Target. Rose was included in the Forbes Next 1000 list of inspiring entrepreneurs in 2021.[1]
Career
Bella Rose began her career in the beauty industry as a professional makeup artist, building a roster of celebrity clients and later appearing on The Steve Harvey Show. In 2011, she launched Bella Rose Passion from her dining room, initially as a cosmetic lip gloss brand. The business evolved into an organic skincare and wellness brand after the success of her product Unicorn Shea Butter, which became a customer favorite.[2]
The brand gained national visibility after being featured in Martha Stewart’s Must-Haves, which led to retail placement in Macy’s, Walmart, and Target. In 2021, Rose signed a partnership with Target shortly after undergoing spinal surgery. Her business achievements include receiving Minority-Owned and Women-Owned Business certifications.[3]
In September 2025, a private equity firm acquired a percentage of Bella Rose Passion. Rose retained a minority stake and continues to serve as the company’s CEO.[4]
Later ventures
Following the growth of Bella Rose Passion, Rose launched a new venture, Elevations by Bella Rose, focusing on brand strategy, identity development, and content related to healthy living and travel.[5]
Advocacy and philanthropy
Rose has been active in raising awareness about health issues, particularly supporting the Atlanta Brain Aneurysm Foundation, inspired by her mother’s survival of a brain aneurysm and stroke.[6]
Recognition
Media coverage
Rose and her work have been featured in publications including Forbes, Sheen Magazine, Fashion Gxd, Medium Magazine, Billion Success, We Empower, Hype Magazine, Swagher, K.I.S.H. Magazine, Soultivity, OnMogul, and Voyage ATL.[9]
External links
- ↑ 1.0 1.1 "Forbes Next 1000: Inspiring Entrepreneurs". Forbes. 2021.
- ↑ "Interview with Bella Rose". Sheen Magazine.
- ↑ "Voyage ATL Feature on Bella Rose". VoyageATL.
- ↑ "Billion Success Profile: Bella Rose". Billion Success.
- ↑ "Hype Magazine – Bella Rose on Entrepreneurship". Hype Magazine.
- ↑ "We Empower – Bella Rose Feature". We Empower.
- ↑ "Medium Magazine Feature: Bella Rose". Medium.
- ↑ "Boss Magazine – Bella Rose Recognition". Boss Magazine.
- ↑ "Fashion Gxd: Bella Rose Passion". Fashion Gxd.