Rasedul Islam Rupom

Rasedul Islam Rupom (born 10 December 2006), also known as Rupom and RI Rupom, is a Bangladeshi digital marketer and search engine optimization (SEO) professional. He specializes in search engine optimization (SEO), local SEO, Google Business Profile optimization, Google Maps SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). He is based in Mirpur, Dhaka, Bangladesh.

Early life and education

Rasedul Islam Rupom was born on 10 December 2006 in Mirpur, Dhaka, Bangladesh. From an early age, he developed an interest in how search engines organize and display online information. His curiosity about search technology later developed into a professional interest in digital marketing and search engine optimization.

He is pursuing a Bachelor of Business Administration (Honours) in Marketing at Government Bangla College. His academic interests include marketing, consumer behaviour, digital marketing, and business development.

Career

Rupom began his professional career in search engine optimization in 2023. His early work focused on keyword research, search intent analysis, on-page SEO, technical SEO, content optimization, and competitor research.

In 2024, he expanded his specialization to local SEO and Google Business Profile optimization, working primarily with local service businesses to improve their visibility in Google Search and Google Maps.

His work later expanded into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with a focus on improving the visibility of businesses and entities in AI-powered search platforms.

Rupom has completed more than 30 SEO projects for clients in Bangladesh and internationally, including businesses in Ireland, the United Kingdom, the United States, Canada, and Australia.

Areas of expertise

His professional work includes:

Search engine optimization (SEO)
Local SEO
Google Business Profile optimization
Google Maps SEO
Technical SEO
Keyword research
Content optimization
Schema markup
Citation building
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
AI search visibility

He has experience working with websites built on WordPress, Shopify, Wix, Squarespace, and Webflow.

Professional approach

Rupom advocates ethical and sustainable SEO practices based on technical optimization, user intent, structured data, and content quality. His work focuses on helping businesses improve organic visibility while supporting measurable outcomes such as customer discovery, leads, bookings, and website traffic.

Certifications

Rupom has completed professional training in search engine optimization, digital marketing, local search, analytics, and e-commerce through organizations including Ahrefs Academy, HubSpot Academy, BrightLocal, Semrush, Google, and the University of California, Davis.

Writing

Rupom is the author of the planned book From Google Maps to AI Search, which explores the evolution of online discovery, local search, search engine optimization, and AI-powered search technologies. The book is currently in development.

Online presence

Rupom maintains the official website rirupom.com and publishes content related to search engine optimization, local search, Google Business Profile optimization, Google Maps SEO, and AI search visibility.

External links

Official website – https://rirupom.com

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