imported>Laska Bobby at 18:23, 10 November 2025

2025-11-10T18:23:19Z

New page

{{Infobox company
| name = SweetCare
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| type = Private
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| industry = [https://en.wikipedia.org/wiki/E-commerce E-commerce], [https://en.wikipedia.org/wiki/Direct-to-consumer Direct-to-consumer]
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| founded = 2008
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| hq_location_city = [https://en.wikipedia.org/wiki/Porto Porto]
| hq_location_country = [https://en.wikipedia.org/wiki/Portugal Portugal]
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| website = https://sweetcare.com
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}}

'''SweetCare''', ''Serviços e Produtos de Saúde, Lda''. (trading as SweetCare) is a privately-held Portuguese [https://en.wikipedia.org/wiki/E-commerce e-commerce] company specializing in beauty, [https://en.wikipedia.org/wiki/Skin_care skincare], and [https://en.wikipedia.org/wiki/Wellness wellness] products.<ref name="COS">Kirsty Doolan,[https://www.cosmeticsdesign-europe.com/Article/2024/06/18/Sweet-success-how-SweetCare-has-built-an-ecommerce-empire/ "Sweet success: how SweetCare has built a tech-led ecommerce empire"] cosmeticsdesign-europe.com, 18 June 2024.</ref> The company is headquartered in [https://en.wikipedia.org/wiki/Porto Porto], [https://en.wikipedia.org/wiki/Portugal Portugal] and operates internationally, offering a range of cosmetics, personal care, and wellness products from both global and niche brands.<ref name="COS"/>

Founded in 2008, SweetCare is one of the first online beauty retailers in Portugal and has been featured in European growth rankings.<ref name="THE">[https://www.theportugalnews.com/news/2024-03-04/fastest-growing-portuguese-companies-revealed/86592 "Fastest growing Portuguese companies revealed"] theportugalnews.com, 4 March 2024.</ref>

== History ==
SweetCare was founded in 2008 by Susana Guimarães and Sérgio Faria, a Portuguese couple with experience in [https://en.wikipedia.org/wiki/Architecture architecture], design, and online [https://en.wikipedia.org/wiki/Entrepreneurship entrepreneurship].<ref name="COS"/> The couple had previously operated ''Inexistência'', an interior architecture business that launched one of Portugal's earliest e-commerce sites in 2002.<ref name="COS"/> Building on this experience, they developed SweetCare as the first online multi-category beauty and wellness store in Portugal, later expanding worldwide.<ref name="COS"/>

== Business model ==
SweetCare operates as a [https://en.wikipedia.org/wiki/Direct-to-consumer direct-to-consumer] e-commerce platform through its websites, ''sweetcare.pt'' and ''sweetcare.com''.<ref>Ana Marcela,[https://eco.sapo.pt/2024/03/04/ha-sete-empresas-portuguesas-entre-as-que-mais-crescem-na-europa-veja-a-lista-do-financial-times/ "Há sete empresas portuguesas entre as que mais crescem na Europa. Veja a lista do Financial Times"] eco.sapo.pt, 4 March 2024.</ref> The company’s catalog includes products from hundreds of brands, covering categories such as [https://en.wikipedia.org/wiki/Skincare skincare], [https://en.wikipedia.org/wiki/Hair_care haircare], [https://en.wikipedia.org/wiki/Makeup makeup], [https://en.wikipedia.org/wiki/Aroma_compound fragrances], [https://en.wikipedia.org/wiki/Wellness wellness] and [https://en.wikipedia.org/wiki/Health health].<ref>[https://ecommercenews.pt/empresa-portuguesa-sweetcare-distinguida-no-ft-1000/ "Empresa portuguesa SweetCare distinguida no FT 1000"] ecommercenews.pt, 12 March 2024.</ref>

SweetCare offers multilingual support and global shipping.<ref>Valerie Charoux,[https://www.portugalbusinessesnews.com/post/7-of-europe-s-fastest-growing-companies-are-portuguese "7 of Europe’s Fastest Growing Companies are Portuguese"] portugalbusinessesnews.com, 5 March 2024.</ref> It combines digital innovations such as [https://en.wikipedia.org/wiki/Augmented_reality augmented reality] (AR) and [https://en.wikipedia.org/wiki/Artificial_intelligence artificial intelligence] (AI) with guidance from its in-house pharmaceutical team.<ref name="HR">Margarida Lopes,[https://hrportugal.sapo.pt/estas-sete-empresas-portuguesas-estao-entre-as-que-mais-crescem-na-europa-quem-o-diz-e-o-financial-time/ "Estas sete empresas portuguesas estão entre as que mais crescem na Europa. Quem o diz é o Financial Times"] hrportugal.sapo.pt, 9 March 2024.</ref> The company also provides educational content through its official blog, ''SweetMag'', and shares additional resources like webinars and tutorials via social media and digital platforms.<ref name="HR"/>

== Sustainability ==
SweetCare incorporates environmental and social responsibility concerns into its operations, for example, the use of biodegradable packaging with minimal plastic, locally sourced materials inside the [https://en.wikipedia.org/wiki/Iberian_Peninsula Iberian Peninsula], implementation of waste reduction practices and returns, and involvement in local community activities such as partnerships with local charities.<ref>[https://magg.sapo.pt/beleza/artigos/chegou-a-nova-beauty-box-skin-cycling-que-cuida-da-sua-pele-e-tendencia-no-tiktok-e-aprovada-por-dermatologistas "Chegou a nova beauty box Skin Cycling que cuida da sua pele, é tendência no TikTok e aprovada por dermatologistas"] magg.sapo.pt, 9 March 2024.</ref>

== Awards and recognition ==
SweetCare has appeared in national and international growth rankings, including:
* ''FT 300'' – Europe’s Long-Term Growth Champions (2023)<ref name="THE"/>
* [https://en.wikipedia.org/wiki/Deloitte Deloitte] Technology ''Fast 50 Portugal'' (2023)<ref name="THE"/>
* Deloitte Technology ''Fast 500 EMEA'' (2023)<ref name="THE"/>
* ''PME Líder'' 2024 designation for leading Portuguese SMEs<ref name="THE"/>
* ''1000 PME Exame'' (2023)<ref name="THE"/>
* ''FT 1000'' – Europe’s Fastest-Growing Companies (2023, 2024)<ref name="THE"/>
* ''[https://en.wikipedia.org/wiki/Financial_Times Financial Times]'' Europe’s Long-Term Growth Champions (2026)<ref>[https://www.ft.com/content/9b6df37f-63a8-4327-93c6-321d1b412e50 "FT Ranking: Europe’s Long-term Growth Champions"] ft.com.</ref>

==External links==
* [https://sweetcare.com/ Official English website]
* [https://sweetcare.pt/ Official Portugese website]

== References ==

[[Category:Portuguese companies established in 2008]]
[[Category:Companies of Portugal]]
[[Category:E-commerce websites]]
[[Category:Direct sales companies]]

SweetCare - Revision history

imported>Laska Bobby at 18:23, 10 November 2025