Shovon: Created page with "{{Infobox person | name = Scott Woodward | image = File:Scott Woodward.jpeg | birth_place = Hanover, Pennsylvania, United States | nationality = American | occupation = Marketing and Branding Executive | known_for = Senior marketing roles at Ray-Ban, Calvin Klein, Movado Group; founder of SEW Branded | education = BA, Saint Leo University (magna cum laude)
MBA, Loyola University New Orleans
MS coursework, Villanova University | employer..."

2026-06-18T19:10:19Z

Created page with "{{Infobox person | name = Scott Woodward | image = File:Scott Woodward.jpeg | birth_place = Hanover, Pennsylvania, United States | nationality = American | occupation = Marketing and Branding Executive | known_for = Senior marketing roles at Ray-Ban, Calvin Klein, Movado Group; founder of SEW Branded | education = BA, Saint Leo University (magna cum laude)<br>MBA, Loyola University New Orleans<br>MS coursework, Villanova University | employer..."

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{{Infobox person
| name = Scott Woodward
| image = File:Scott Woodward.jpeg
| birth_place = Hanover, Pennsylvania, United States
| nationality = American
| occupation = Marketing and Branding Executive
| known_for = Senior marketing roles at Ray-Ban, Calvin Klein, Movado Group; founder of SEW Branded
| education = BA, Saint Leo University (magna cum laude)<br>MBA, Loyola University New Orleans<br>MS coursework, Villanova University
| employer = SEW Branded (founder)
}}

'''Scott Woodward''' (born Hanover, Pennsylvania) is an American creative brand marketing executive and educator known for his work with globally recognized consumer and luxury brands.<ref name="wwd1">https://wwd.com/fashion-news/fashion-features/swankt-8217-s-sending-a-message-755650/</ref><ref name="adweek">https://www.adweek.com/brand-marketing/movados-concord-begins-search-36018/</ref><ref name="hauteliving">https://hauteliving.com/2022/01/scott-woodward-on-brand/707342/</ref> He has held senior marketing positions with companies including Ray-Ban, Calvin Klein, Movado Group, and Arnell Group. He is also the founder of the New York-based branding and marketing consultancy SEW Branded.<ref name="adage">https://adage.com/article/news/high-hopes-men-black-ray-bans-tie-marketers-key-hot-summer-films/68570</ref><ref name="wwd2">https://wwd.com/fashion-news/fashion-features/article-1087889/</ref><ref name="nytimes1">https://www.nytimes.com/1998/10/27/business/media-business-advertising-movado-group-hires-outside-agency-reset-luxury-face.html</ref><ref name="wwd3">https://wwd.com/fashion-news/fashion-features/warren-tricomi-adds-exec-530542/</ref>

== Education ==

Woodward graduated magna cum laude from Saint Leo University with a BA degree, later earning an MBA from Loyola University New Orleans. He also completed MS graduate coursework at Villanova University.<ref name="apnews">https://apnews.com/article/business-marketing-and-advertising-prodigy-news-f5a6e50f760f761c1e5e4cde534c3dd3</ref>

== Career ==

Woodward began his career with Chevron in 1987 within its marketing training program. He later joined Bausch & Lomb as an analyst and then advanced to Ray-Ban,<ref name="apnews" /> where he served as Director of Global Image Marketing and played a role in expanding the brand's retail presence, including the launch of its first flagship store.<ref name="rbj">https://rbj.net/1997/03/10/bausch-lomb-acquireskiller-loop-eyewear/</ref> He helmed the highly visible placement in the 1997 film ''Men in Black'', helping reinforce the brand's cultural prominence.<ref name="buffalonews">https://buffalonews.com/news/safe-in-shades-to-your-eyes-the-right-sunglasses-make-all-the-difference/article_ed62c5f9-545c-5eda-ab34-38f852a300ae.html</ref>

In 1998, Woodward moved to Calvin Klein as Vice President of Global Marketing and Public Relations. He subsequently joined Movado Group as Global Chief Marketing Officer, overseeing marketing initiatives for a portfolio of luxury watch brands that included Movado, Concord, Coach, and Tommy Hilfiger.<ref name="wwd2" /><ref name="nytimes2">https://www.nytimes.com/2013/05/30/business/media/back-to-school-shopping-campaigns-already.html</ref> His final corporate role was with Omnicom's agency Arnell Group.<ref name="wwd2" /><ref name="wwd3" /><ref name="wwd4">https://wwd.com/fashion-news/fashion-features/warren-tricomi-eyes-department-stores-510302/</ref>

Woodward entered the fashion sector in 2002 with the launch of the Scott Woodward tee shirt line, which was carried by retailers such as Bloomingdale's, Saks Fifth Avenue, Fred Segal, and Kitson,<ref name="buffalonews" /><ref name="nytimes2" /> and appeared on Sony's ''Life & Style'' alongside Kimora Lee Simmons.

In 2006, he established SEW Branded, a marketing and creative consultancy focused on brand development and consumer engagement.<ref name="wwd3" /> Through the agency, Woodward worked on campaigns for a range of clients and initiatives, including projects associated with Lady Gaga's Born This Way Foundation.<ref name="hauteliving" /><ref name="wwd3" /><ref name="adelaidenow">https://www.adelaidenow.com.au/entertainment/celebrity/one-direction-marketing-campaign-a-ripoff-says-ad-guru/news-story/482a200ae8dd543e60adafdca0da849a</ref>

Woodward has also collaborated with luxury salon brand Warren-Tricomi in a creative leadership capacity.<ref name="nytimes2" /><ref name="wwd4" /> In 2015, he publicly stated that One Direction's Action 1D campaign closely resembled an anti-bullying initiative his agency had previously developed for the group that won a Clio Award.<ref name="hauteliving" /><ref name="newscomau">https://www.news.com.au/entertainment/celebrity-life/one-direction-marketing-campaign-a-ripoff-says-ad-guru/news-story/482a200ae8dd543e60adafdca0da849a</ref>

== Academics ==

In 2021, Woodward joined Parsons School of Design at The New School as an Adjunct Professor, where, as of 2026, he teaches courses related to branding, marketing, and public relations.

== Awards and Philanthropy ==

The Hetrick-Martin Institute presented Woodward with the Emery Award in 2013 for his efforts to raise money for anti-bullying education. In 2014, a campaign developed by SEW Branded in partnership with One Direction won Clio,<ref name="adsspot">https://adsspot.me/agencies/sew-branded-new-york-9fd30f37263b/awards</ref> Summit International,<ref name="summitawards">https://www.summitawards.com/?s=sew+branded</ref> and the Internet Advertising Awards.<ref name="wwd3" /><ref name="adelaidenow" />

In 2022, Woodward was named to George Wayne's ''Downtown 100 List'', recognizing creatives within New York City who define the cultural zeitgeist.<ref name="usatoday">https://www.usatoday.com/story/special/contributor-content/2023/08/18/scott-woodward-the-brand-guru-decodes-gen-z/70621442007/</ref>

In 2025, Woodward produced a public service announcement for the Luisa Diaz Foundation that premiered at the Mia Amor Graciousness Gala in New York. ''Women's Wear Daily'' reported that the campaign promoted kindness as a leadership quality.<ref name="wwd4" /> The same year, he received the "Kindness is Cool" award from the foundation. Media outlets including ''Times Square Chronicles'' and ''Daily Front Row'' covered the campaign and his remarks at the event.<ref name="newscomau" /><ref name="usatoday" />

In March 2026, Saint Leo University presented Woodward with its 2025 Distinguished Alumnus Award, recognizing his contributions to brand marketing and his philanthropic work.<ref name="grazia">https://graziamagazine.com/us/articles/scott-woodward-an-original-luxury-fashion-marketer/</ref>

== References ==

{{Reflist}}

== External links ==

* [https://wwd.com/fashion-news/fashion-features/swankt-8217-s-sending-a-message-755650/ WWD – Swankt's Sending a Message]
* [https://www.forbes.com/sites/rebeccasuhrawardi/2023/08/18/one-of-luxurys-top-marketers-scott-woodward-talks-everything-gen-z/ Forbes – Scott Woodward Talks Gen Z]
* [https://hauteliving.com/2022/01/scott-woodward-on-brand/707342/ Haute Living – Scott Woodward On Brand]

[[Category:American marketing executives]]
[[Category:American educators]]
[[Category:Living people]]
[[Category:People from Hanover, Pennsylvania]]
[[Category:Saint Leo University alumni]]
[[Category:Loyola University New Orleans alumni]]
[[Category:Villanova University alumni]]
[[Category:The New School faculty]]

Scott Woodward (marketer) - Revision history